Utilizing Adwords to Target Your Intended Audience


Google Updates Lead More Businesses to Learn About Google AdWords Campaigns

With all of the Google updates that have been rolled out to prevent traditional SEO and spam from dominating the search engines, more and more people are turning to AdWords to make the return on investment seen from SEO prior to the updates.The problem with running a proper AdWords campaign is that you need to appeal to the customer, bid right, and most importantly know your positive keywords and negative keywords.

Step 1: Keyword Research

Before you even set up your AdWords campaign, you need to properly research your positive and negative keywords.A blog looking to gain visitors typically will not use the exact same type of keyword phrases as a business looking to sell a product, for example.Although they may be reaching the same end person interested in that niche, they will use very different keywords; due to the desired end action of the user is inherently different.

Step 2: Identify Trigger and Action Keywords

If you are a business looking to sell a product, then you need to also target the trigger keywords. These words are used by a buyer who may be searching right before making a purchase.

Here is a short list of keywords that buyers commonly add to their searches.

  • Buy
  • Get
  • Purchase
  • Best
  • Find
  • Lowest Price
  • Best Price
  • Cheapest
  • Wholesale
  • Coupon
  • Promo Code

A blog that would be looking to gain readership or quality traffic would not really use the same trigger keywords to utilize AdWords to target their intended audience.Instead, they would use keywords related to the blog.

Some of the keywords that a blog will use to gain quality readers would include the trigger keyword and action keyword, for example:

  • How to
  • What is
  • Benefits of
  • Usage for
  • How to make
  • Make
  • How to create
  • Make my own
  • Learn
  • Learn how to
  • Learn ways to
  • How can

Step 3: Maximize with Negative Keywords

Now that you know ways to enhance your positive keyword(s), you need to add any negative keywords to your AdWords campaign in order to get the most cost effective ROI.

Some common negative keywords include:

  • Training
  • Definition
  • Class
  • Example
  • Sample
  • School
  • Case Study
  • Journal
  • Course
  • News
  • University
  • Metric
  • Research
  • College


(Credit – Andreas Pizsa https://www.flickr.com/photos/butterseite/454205528/)


Be sure to check back for our post coming up on split testing and optimizing your AdWords bid! You can also read more about how we can help you convert browsers into buyers!

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.