The Challenge
After more than three decades in business, Bobby Elen of J&B Auto Upholstery had earned a reputation across Polk County for top-quality convertible top and seat repair work.
But as Lakeland’s market evolved, Bobby noticed something unsettling—the phone stopped ringing like it used to.
“I’d been doing this so long that people actually forgot about me,” Bobby said. “My new customer base was fading, and my old customers were retiring and moving on.”
He tried to adapt. He spent about $1,500 on various online directories, hoping to get listed higher on Google. But nothing worked—his business stayed buried on the fifth page of search results.
By 2020, frustration was setting in. “I thought maybe it was time to retire,” he admitted. “Maybe people just didn’t need what I did anymore.”
Then, one morning while listening to 98.3 FM, Bobby heard a MosierData radio spot about helping small businesses get found online. Something clicked. He made the call.
What They Needed
Bobby didn’t want a complex marketing system—he just needed to be seen again by customers searching online for the exact services he offered.
His goals were clear:
- Bring in new local customers from Google searches
- Modernize his look without losing authenticity
- Build something simple he could maintain
- Get results quickly without technical headaches
“I couldn’t even send an email properly at the time,” Bobby said. “I needed somebody to just handle it.”
He wasn’t chasing hype. He wanted a partner he could trust and a solution that made his decades of reputation visible to the digital world.
How We Solved It
Our first meeting took place in our office when we were just down the sidewalk from the Purple Onion Deli, a familiar spot for both teams. The proximity made it easy to collaborate and keep things simple.
Because this was before MosierData’s structured tier system, we built a custom bundle of visibility services—the approach that would later become the foundation for today’s Find (Be Seen) program.
The 6-Week Implementation
Week 1 – Discovery & Strategy We reviewed Bobby’s old listings, gathered photos of his work, and mapped out the simplest possible online footprint.
Weeks 2–4 – Build & Brand We designed a clean one-page website with a separate gallery page to showcase before-and-after work. A new logo and color palette modernized his look while keeping the local, hands-on character his customers trusted.
Week 5 – Local SEO & Listings We claimed and optimized his Google Business Profile, added categories for “convertible tops,” “seat repair,” and “auto upholstery,” and synchronized directory listings for local SEO authority.
Week 6 – Launch & Indexing Once live, Google began indexing his pages. Within a few short weeks, J&B appeared near the top of Lakeland searches for upholstery-related keywords.
“Within 60 days of launching, it was unbelievable,” Bobby said. “I’m as busy as I was 20 years ago.”
Measurable Results
Though this project predated formal tracking dashboards, Bobby’s results spoke for themselves.
Performance Highlights:
- Google Presence: From page five to top-three local results for core services
- Lead Sources: 90% of new customers said they found J&B online
- Business Volume: Monthly growth doubled within 60 days
- Booking Horizon: Fully booked through early September 2020
“Nine out of ten new customers tell me, ‘I found you on Google,’” Bobby said. “It’s unbelievable.”
His shop’s visibility transformed almost overnight—and so did his confidence. What started as a small web project reignited a business that had nearly gone quiet.
Ongoing Impact
Bobby’s story became a defining moment for MosierData.
During the early months of the pandemic—when many small businesses were scaling back—J&B Auto Upholstery surged forward. The visibility boost not only revived Bobby’s customer pipeline, but also introduced him to a younger, digital-first clientele who now search and book online.
His wife summed it up best:
“She told me, ‘Your numbers are back to what they were 20 years ago.’”
That transformation helped shape MosierData’s realization that visibility itself is a service—and that many Central Florida tradespeople shared the same pain: great work, invisible online.
J&B Upholstery, alongside Polk County Leak Detection, directly inspired what is now the Find (Be Seen) program: a focused, affordable system that helps local businesses reclaim their presence and momentum in under 30 days.
Client Testimony
“I should have called you guys sooner. Within 60 days, business doubled. I’m booked out months in advance now. Ninety percent of my new customers say they found me online.
The experience was painless, the price was unbelievable, and the results—honestly—saved my business.
If anybody’s second guessing, don’t. Just do it.”
— Bobby Elen, Owner, J&B Auto Upholstery
Real Humans. Ridiculously Useful Tech.
Sometimes the right partner doesn’t reinvent your business—they remind your community you’re still here. Bobby didn’t need a big marketing campaign; he needed clarity, consistency, and credibility.
That’s exactly what MosierData builds—one business, one neighborhood, one comeback story at a time.
