The Challenge
When David Burnsed, owner of Polk County Leak Detection, first came to us, the phones had gone quiet. Seasonal slowdowns and inconsistent web visibility left him facing a tough choice: scale back staff hours or risk running idle trucks.
Word-of-mouth was strong, but online, they were practically invisible. Their Google Business Profile was under-optimized, the website wasn’t showing up in local search, and competitors with bigger budgets were crowding the map pack.
David summed it up in one line:
“We’re getting great results for customers, they just can’t find us online.”
He didn’t need fancy automation or ad campaigns. He needed to be seen.
What They Needed
Polk County Leak Detection needed one thing above all: Consistent visibility that could turn into predictable calls.
Goals at a glance:
- Rank higher in Google’s local results
- Create a professional, mobile-friendly web presence
- Capture more inbound leads without paid ads
- Get measurable results fast enough to keep the team busy
At the time, there was no formal “Find Tier.” This project would soon prove why there needed to be one.
How We Solved It
We started with what would later become the Find Tier framework — practical, recurring visibility systems for local service businesses.
Step 1: Foundation
- Optimized their Google Business Profile with accurate service categories, service areas, and photos.
- Cleaned up citations and directory listings to fix NAP inconsistencies.
- Updated their website with AI-enhanced service copy that reflected their real-world expertise.
Step 2: Build
- Implemented on-page SEO for local intent keywords like “pool leak detection Lakeland” and “pool repair near me.”
- Added fresh blog content to build relevance and local authority.
Step 3: Launch & Monitor
- Activated call tracking and analytics to measure real-time lead flow.
- Delivered quick-win updates within the first 30 days.
We didn’t know it then, but this exact playbook would evolve into the recurring Find Program we offer today.
Measurable Results
Within 90 days, Polk County Leak Detection went from nearly idle to fully booked.
| Metric | Before | After 90 Days |
|---|---|---|
| Google Map Visibility | Sporadic | Top 3 for key service keywords |
| Call Volume | Inconsistent | 20+ new jobs by noon on a single day |
| Staffing | Reduced hours | Booked weeks ahead |
| Ad Spend | $0 | $0 (organic only) |
David left us a voicemail that said it all:
“Hey Angie, it’s David Burnsed. I don’t know if you’ve done something to our account here lately or what, but if you have, thank you, because we are getting more and more Google and Bing. We’ve had 20 by noon today, new jobs. So if you did something to tweak it, thank you. If you didn’t, you put it together. Thank you anyways.”
That moment.. that voicemail.. became the proof of concept for what is now the Find Tier.
Ongoing Impact
Since that early success, Polk County Leak Detection has continued to thrive on consistent visibility and word-of-mouth momentum.
The systems we built proved that small, service-based businesses could see measurable growth without ad spend — just through clarity, consistency, and smart optimization.
That realization shaped the Find Tier, our recurring visibility program designed for other owners like David who simply need to be seen to grow.
Real Humans. Ridiculously Useful Tech.
From The Client:
“We’ve had 20 new jobs by noon today. Whatever you did, thank you. If you didn’t, you already put it together — thank you anyway.” — David Burnsed, Owner, Polk County Leak Detection
The same visibility strategy that helped Polk County Leak Detection book out weeks ahead is now built into the MosierData Find Program.
👉 See what being “findable” can do for your business.
Schedule your Clarity Call at mosierdata.com/clarity
