If you are engaged in e-commerce and have not been targeting Millennials as customers, the question is, why not? They are the biggest demographic in the United States and are proving to be an economic force. Need proof? They are responsible for the rise of companies like Chipotle and for a decline in breakfast cereal […]
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You know about using pay per click (PPC) to reach customers. They are ads that show up on search engine results pages. You may even have heard about using PPC to boost your search engine optimization campaign (SEO). What you may not know about is using PPC to boost your email marketing campaign. Let’s take […]
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A growing number of websites have begun to offer dark mode, basically a dark theme. Dark mode has a combination of blacks, dark grey, and dark blue. Most dark modes have a black background with white font. The idea behind dark mode is to make it easier on the eyes at night. You may even […]
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If you have been attempting to build your company’s brand on social media with minor successes, then you are using the wrong platform. You can’t use LinkedIn to sell cupcakes and using Twitter for promotion is problematic since it is basically a scrolling mini-blog, and your ad literally is only seen for seconds. Instagram, by […]
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While the changes at Google have affected the landscape of SEO, one thing still remains the same is that you must have relevant, effective keywords. Yes, packing keywords will land you in Google jail, but you still need to have a number of relevant ones. You may say “I hear what you are saying, but […]
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Everyone who has any knowledge of pay per click (PPC) advertising knows that just as with search engine optimization (SEO) that Google reigns supreme. You may understand this yourself, but have never dealt with PPC, let alone Google’s AdWords. With that in minds here is Google Ads for beginners. AdWords is an Auction Google AdWords […]
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If you are looking for a way to help engage your customers in addition to great content, vibrant graphics and emotion invoking hero images, then you should consider an interactive map. It is especially useful if you are a retail location or a local travel agency. Here are the benefits of adding an interactive map […]
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When most inbound marketers think about driving traffic to their website, they think of search engine optimization (SEO) an pay per click advertising (PPC). While SEO and PPC are the most effective methods to drive traffic to your website, they are not the only ones. Often overlooked are offline methods to drive traffic to your […]
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With 2020 still young, its time to look at performing some tasks to ensure your business runs smoothly through the rest of the year. Part of making sure that there are no self-inflicted wounds to your business is by taking stock of your website. Not sure you should start 2020 with maintenance to your website? […]
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If you are seeking a way to grow your business on social media and aren’t sure how, why not Instagram? It’s growing in popularity and visually based, which is excellent for promotion. Using Instagram to grow your local business is smart. Here’s why and how. Show Pictures of What You Sell Inside Your Store or […]
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