This article on user-generated content was originally posted here on Social Media Today. Let’s Talk Social for a minute about Why User-Generated Content is Essential We’re on the cusp of a monumental change in the trajectory of consumer buying behavior. The ways people interact with brands and each other today are vastly different from what […]
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If you are seeking a way to grow your business on social media and aren’t sure how, why not Instagram? It’s growing in popularity and visually based, which is excellent for promotion. Using Instagram to grow your local business is smart. Here’s why and how. Show Pictures of What You Sell In Your Store or […]
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If you have not gotten on board with making your company’s website user experience (UX) focused, then you are going to fall behind your competitors in customer satisfaction and ultimately, conversion. If you’re not convinced yet, here is why you should focus on your website’s UX in 2020. Google Crawls Sites Differently Google no longer […]
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You may have heard of using keywords in association with pay per click (PPC), but are you aware of negative keywords and PPC? Knowing how negative keywords can impact your PPC is as important as knowing what keywords can help it. Here is more on negative keywords and PPC. Keywords and PPC If your company […]
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If you are engaged in e-commerce and have not been targeting Millennials as customers, the question is, why not? They are the biggest demographic in the United States and are proving to be an economic force. Need proof? They are responsible for the rise of companies like Chipotle and for a decline in breakfast cereal […]
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You know about using pay per click (PPC) to reach customers. They are ads that show up on search engine results pages. You may even have heard about using PPC to boost your search engine optimization campaign (SEO). What you may not know about is using PPC to boost your email marketing campaign. Let’s take […]
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A growing number of websites have begun to offer dark mode, basically a dark theme. Dark mode has a combination of blacks, dark grey, and dark blue. Most dark modes have a black background with white font. The idea behind dark mode is to make it easier on the eyes at night. You may even […]
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If you have been attempting to build your company’s brand on social media with minor successes, then you are using the wrong platform. You can’t use LinkedIn to sell cupcakes and using Twitter for promotion is problematic since it is basically a scrolling mini-blog, and your ad literally is only seen for seconds. Instagram, by […]
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While the changes at Google have affected the landscape of SEO, one thing still remains the same is that you must have relevant, effective keywords. Yes, packing keywords will land you in Google jail, but you still need to have a number of relevant ones. You may say “I hear what you are saying, but […]
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Everyone who has any knowledge of pay per click (PPC) advertising knows that just as with search engine optimization (SEO) that Google reigns supreme. You may understand this yourself, but have never dealt with PPC, let alone Google’s AdWords. With that in minds here is Google Ads for beginners. AdWords is an Auction Google AdWords […]
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