Your company is committed to bringing in leads through a pay per click (PPC) and search engine optimization (SEO) campaign and has allocated the resources to move forward; but are you using all the tools at your disposal? If you are overlooking social media, the answer is no. Placing ads on social media is increasingly […]
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It’s easy to forget about Bing when Google dominates internet searches on so many fronts. Still, with that being understood, there are several reasons you should use Microsoft Advertising as part of your pay per click (PPC) campaign. Microsoft Advertising Cost Less than Google Because more companies use Google to advertise, you have to place […]
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If your business has been posting on social media with little response and fewer clicks on links posted, it is most likely due to a lack of a social media branding strategy. If you don’t know where you are going with your social media campaign, how can you expect social medial users to follow? Here […]
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If you are familiar with website design, you are probably aware there are a number of types of site maps, from layout design to HTML; but when it comes to boosting your company’s SEO, then an XML sitemap is what you should be using. If you are unfamiliar with sitemaps, you still need to understand […]
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The concept of above the fold design has been around for a very long time. Above the fold actually means above where a newspaper is folded, that is where you can find the headline. There have been some famous above the fold headlines over the years “Dewy Defeats Truman”, “WAR!” and “Men Walk on Moon”; […]
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If you have invested time and resources to assure that your website has both interesting content and bright, arresting graphics; all of the work put into your site will be for nothing if it doesn’t load quickly enough. At a time when user attention spans are shorter than ever, load time needs to be exceedingly […]
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There is no shortage of people who claim to be search optimization experts, who freely dole out advice to anyone who will listen, but are they really experts? To be clear, advice about SEO is available from many reliable sources, but knowing who they are is the key. When bad information spreads, even via Google, […]
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If your inbound marketing has not been performing the way you expected, even after improvements to your company’s website and an aggressive search engine optimization (SEO) campaign, then pay per click (PPC) advertising could be the push your efforts need to get ahead. If your marketing department has spent any time developing customer profiles and […]
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As 2019 begins to wind down, it’s a good idea for your company’s web design to start to look at what is on the horizon. How long has it been since you updated your site’s design? If it’s been a few years, perhaps the best place to start is to understand the elements of modern […]
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You are probably familiar with networking to find advance your career or to find a job after being let go by your employer, but did you realize that your network of friends and associates can drive traffic to your website? Think about the number of potential customers that you come into contact with at events […]
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