As a small business owner, you need to be up to speed on the importance of high quality web design and development, and how to effectively utilize your website as a marketing tool. Without that business savvy, you might fall prey to the following six myths about getting found locally as a small business. 1. […]
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You have a small business and maybe you have a website. It may be a website that was built by a cousin, employee or a friend. Perhaps you are starting a new business and need some help sorting through this new maze of online marketing tactics and terms. Yes, things have changed quickly. Search Engine […]
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When it comes to designing a website, things can get expensive very quickly. There are a few different tips you can employ however to keep cost low but quality high. Here are five tips for a cost effective web design: 1. Know What You Want- if you are employing a second designer, know what you […]
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What is Linkedin? LinkedIn is the world’s largest professional network with over 300 MILLION subscribers. LinkedIn is a free networking platform that allows you to stay connected with other professionals, find new business opportunities, and always be current with the latest news and trends. It allows you to stay connected and be inspired, so you […]
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Email open rates can be alarmingly low for many companies, meaning this could be a hurdle your small business as well. That’s why we have compiled a list of 10 tips for getting the most out of your e-mail marketing campaign. 1. Quality over Quantity Be strategic about the kind of subscribers you have. Don’t just add someone to […]
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Knowing how to market to your ideal client is the fastest and best way to get your company off to a great start. Owning, operating, and creating a small business is difficult enough without the right information to make it successful. Creating a buyer persona is one way to get in touch with the right […]
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A landing page is your small business site’s best friend when it comes to generating leads and turning a profit. What’s the point in driving visitors to your website if you’re not going to do all you can to convert them? Your small business site is not there to decorate cyberspace, it’s there to help […]
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Almost every small business owner knows that online marketing is essential to the success of their company. After all, the Internet has revolutionized the way we can conduct business, with the most imperative transformation being that we can now market to a global audience. But what about those businesses that aren’t reaping the benefits of […]
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In online marketing, you’ll improve your ROI if you’re in the habit of using a call to action. A call to action literally tells a reader what to do and is usually located at the end of a post, article or page. You’re telling readers to do this thing. Generally, the behavior helps the visitor, […]
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If you believe that ranking at the top of the Google index matters, think again about your company’s strategic plan for growth A lot of businesses believe that if they rank higher on Google, they are successful. This is wrong because, If the traffic you’re receiving isn’t converting into sales then you might conclude that […]
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