Pay Per Click ads (PPC) can be a great way to drive traffic to your website and attract new customers, but it needs an effective headline in order to be a success. When you use PPC ads on a search engine, or in social media, it has to compete with everything else demanding the user’s […]
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Sometime you may be wondering why Google search results differ after some time. It is simple; Google has separate algorithms for local results. By this, it delivers the locally available results depending on your location even though a geo-modifier was not in the search. Local SEO differs from traditional SEO in that; local SEO limits […]
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Webinars have taken the world of business to business marketing by storm. Webinars are a potential lead generating platform that has been adopted by many businesses to amass converting clients for their business. However, I am pretty sure that am not the only one confused that the webinar statistics are overrated. Do not get me […]
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Many of our inbound marketing clients view pay-per-click (PPC) as the silver bullet they’ve been searching for (no pun intended) for years. Buy some Google ads and wait for the leads to come pouring in. Nothing could be further from the truth. Here’s what to expect from pay-per-click and organic search as well as how to […]
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For small business owners, the goal is to cut costs while maximizing the profit as much as they can. Being aware of this when choosing a cost-effective method of marketing is crucial. Pay per click or PPC advertising can be an expense instead of a marketing investment. Inbound marketing can easily take its place and […]
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Using negative keywords helps you bring focus to your Pay Per Click (PPC) strategy and make it more efficient. By including only those keywords that are relevant to your product or service and excluding those that aren’t — the negative keywords — your ad appears in front of those who are most interested in what you […]
Keep ReadingWe’re grateful to have hosted our second official Google Partners Connect webcast. This time, we had an unexpected speaker, who is none other than Real Estate Marketing Expert and coach, Tom Ferry. Here is the replay, for those of you that couldn’t make it: If you’re interested in learning how to leverage Google to generate […]
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Hey everyone, we’re excited to host our first Google Partners Connect event on Feb 8th 2017. Since this is our first one, seating is somewhat limited, but we hope you can make it! Google Partners Connect is offered exclusively by agencies that have earned the Google Partner badge. As the only digital agency in the […]
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It’s That Time of Year Again The squeaking of new shoes on hardwood floors, packed gyms, school spirit, brackets, non-stop games, top seeds getting knocked off by no-name schools…it’s March Madness! If we’ve learned anything from this madness it’s that the NCAA continues to make a slam dunk with their marketing of the tournament year […]
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Drumroll please…..the most important information on your website is: Contact Information Hours Offers / Prices Products & Services If a customer visits your website they are there for a reason and that reason is probably to find out basic information about your business. A recent study found that your website visitors are most interested in […]
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