Search engine optimization (SEO) and pay per click (PPC) have rapidly developed over the past decade. Many wonder what is in store for the future. SEO has become increasingly important over time and its fate will be intertwined with the dynamics of search algorithms. As search engines do more to educate both clients and their […]
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Image Source If you’re a small business owner who employs few to no employees except yourself, running a marketing campaign can be intimidating. And when you throw online marketing into the mix, with acronyms like PPC and SEO, your first instinct may be to bury your head in the sand and hide from technology. We’re here […]
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The cost for Google Adwords comes from a formula based on three things, 1) the maximum amount of a bid for an ad in comparison with other bidders; 2) the ad’s quality score, and; 3) the ad rank. Advertisers maximize exposure and minimize cost by understanding the dynamics of how the Google Adwords rate is […]
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With the support from our community and neighbors, we have had GREAT success this holiday season with our toy drive to benefit the Marine’s Toys For Tots Foundation. We’re pretty sure that we not only met our goal of 250 toys, but exceed it as well! We greatly appreciate everybody who came out to our booth […]
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Image Source Using ShareThis social media buttons is a fast and simple way to start to measure engagement on your company website and blog. What Is ShareThis? ShareThis social media buttons help you measure engagement by allowing you to track how many of your readers are sharing your content and which sharing methods they are using (email, Twitter, etc.). How Does […]
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A blogs is one of the most effective tools to attract potential buyers to your business site. In simple terms , it’s a website or web page that is regularly updated with such content as articles, videos and infographics. Blogs have evolved from more than just an avenue for people to rant and share their […]
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Here are 7 ways you can improve your website with Word Press 1. Customizable Design With WordPress, you will have highly customizable design options using the thousands of elegant design themes to choose from. The publishing tools in WordPress help you to create drafts, schedule releases, and manage revisions easily. You can make your pages […]
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Gone are the days when entrepreneurs would market their businesses and network using business cards. Innovations in digital technology have made it possible for businesses to have websites. This has greatly helped them to grow and reach out to target audience more efficiently. Here are supreme reasons why your website is more important than your […]
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Image Source Social networks are part of a force that has helped customers offer their opinions on various products, services, and businesses to a much larger audience at much faster speeds than were ever possible with traditional word-of-mouth advertising. There are three barriers that were present with traditional word-of-mouth advertising that have been greatly diminished or completely […]
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If you have a limited advertising budget, you may want to consider focusing on inbound rather than outbound marketing. Following are the pros and cons of this form of advertising as well as a heads-up on what to expect from a successful inbound marketing campaign. The Pros Inbound marketing is much more affordable than other […]
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