Category Archives for "Search Engine Optimization"

Do Reciprocal Links Still Help SEO_01

Do Reciprocal Links Still Help SEO?

The use of reciprocal links was a widely used method of link building popular nearly twenty years ago but has declined in use over the years. The idea was two websites would exchange or “trade” links in order to drive traffic to both sites. Although it has declined in popularity, reciprocal links still are actually […]

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Avoiding Bad Advice About SEO_01

Avoiding Bad Advice About SEO

There is no shortage of people who claim to be search optimization experts, who freely dole out advice to anyone who will listen, but are they really experts? To be clear, advice about SEO is available from many reliable sources, but knowing who they are is the key. When bad information spreads, even via Google, […]

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SEO and Semantic Searches

SEO and Semantic Searches

The more thing change, the more they stay the same. Although Google has made its searches more content focused and uses more evergreen sites, the searches still are dependent on keywords. With that being said, the focus on keywords will change with semantic searches. In order to understand how semantic searches will affect your company’s […]

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