The more thing change, the more they stay the same. Although Google has made its searches more content focused and uses more evergreen sites, the searches still are dependent on keywords. With that being said, the focus on keywords will change with semantic searches. In order to understand how semantic searches will affect your company’s […]
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Google rolls out changes to the way the process user searches every few years, these go mostly unnoticed by the public at large, but if you or your company has a vested interest in Search Engine Optimization (SEO), then you should be aware of the impending changes Google plans to make in the user experience. […]
Keep ReadingYour marketing department probably has an SEO expert on staff, or you have hired one to make sure that your company’s website gets consistently high search engine rankings by using the right combination of keywords and content. You’ve made the right investment in SEO, maybe even PPC ads, but those investments won’t yield conversions if […]
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So, your SEO (Search Engine Optimization) campaign is not doing as well as you thought it would. You’ve put time and effort into coming up with a strategy to push your company’s website higher on search engine result pages (SERP), and it just didn’t produce results. Your marketing team is baffled as to why things […]
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Keywords used to be king with regards to SEO, but those days are coming to an end. The rules of SEO are rapidly changing from a keyword-centered method to a topic-driven approach while content marketing is still a component of inbound marketing where the goal is to move a potential customer to where you want […]
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It may seem strange to consider, but email can boost your SEO efforts. Although email has been around since the very beginning of the internet nearly thirty years ago, it has not lost its usefulness or popularity, especially when it comes to business to business communications. At this point sending business documents via text is […]
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Smart speakers have only been on the market for a few years, but to those who use them, they are an indispensable item that feels as if it has already been around for years. As with the rise of the smartphone over a decade ago, there will be companies who see the marketing potential of […]
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There are two different types of Search Engine Optimization. What is thought of as traditional SEO revolves around content, ensuring that the words and images on a site lead to high rankings from search engine algorithms. The second is Technical SEO, it is lesser known but just as important. It rewards practices that enable these […]
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The saying “nothing ventured, nothing gained” has been around since the enlightenment, but the axiom is no less true today than it was 700 years ago. The sentiment is just as true of SEO and what you are willing to risk, which in this case will be time and money. What are some risks that […]
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Has your company’s pay per click (PPC) campaign not been producing the results you thought it would? Have you bid high on AdWords and still not getting clicks? Maybe it’s time to rethink your marketing strategy. Here are five different ways you can improve your PPC campaign. Check the Details One of the benefits of […]
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