When designing a website, it is easy to get caught up in using new and splashy graphics or trying to fix problems in the last iteration of your website. It is that kind of narrow focus that can lead to user dissatisfaction. Even though you may have known that there was an issue with your […]
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You probably already understand the importance of having a website for your business. If your company runs through an e-commerce site, then it is vital to have an easy to find website. You may think that you have spent enough time and capital on your company’s web design, but have you really? If the last […]
Keep ReadingYour marketing department probably has an SEO expert on staff, or you have hired one to make sure that your company’s website gets consistently high search engine rankings by using the right combination of keywords and content. You’ve made the right investment in SEO, maybe even PPC ads, but those investments won’t yield conversions if […]
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Parallax scrolling has become a popular way to make a website more visually appealing to users by using a visually engaging method to grab a user’s attention. It is becoming more frequent, and even Google has started giving preferential treatment on websites that have longer scrolls. So, what is parallax scrolling? Let’s delve into what […]
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If your company is going to expend capital on a PPC or SEO campaign, then it is wise that its website is optimized prior to your marketing department starts to pay for AdWords. Regardless if you’re are a new company or a long-established one, your website needs to hold a user’s attention and guide them […]
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If your company has not redesigned its website for more than five years, then chances are it is probably in need of some changes. As the speed of new technology rollouts continues to increase at a blinding clip, the worse it becomes for a website to remain stagnate. Things related to websites change at an […]
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If your company doesn’t know what the concept of UX design is, and is serious about inbound marketing, then it is something you should know. UX stands for user experience and is predicated on making the interaction between a given product or service a satisfying and relevant experience. For our purposes, UX design relates to […]
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WordPress is the most popular Content Management System (CMS) used to build websites. It is estimated that one-third of all sites are powered by the platform. Bigger doesn’t always mean better, though in this case, the reasons to use WordPress are plentiful. Anyone running or planning to launch a website should take the time to […]
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A quick Google search will show that there are anywhere from dozens to hundreds of acronyms that a website owner should know. SEO is the most well-known. Good Search Engine Optimization enables potential customers to find your site. One acronym sometimes overlooked but just as important is CTA: Call to Action. Once a prospect has […]
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Should your website use a site search? In most cases, the answer will be yes, but it really depends on the size of your site and what your company’s goals are. If you have an e-commerce website, a site search is a must-have. Likewise, if your website depends on advertising and has voluminous amounts of […]
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