When making decisions about the overall content and look of your website, the perfect combination of details never comes together over night. One way clever marketers can evaluate the effectiveness of their site’s appearance is to use what is known as a “split test.” Instead of simply guessing which color, font, image, or description makes […]
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Imagine this. Your friend tells you about a great small business that he just worked with, and recommends them to you. You Google their name, come to a Facebook page, and it looks like this: You take one look, close your browser, forget the company ever existed, and resume eating your bowl of Cheerios. An […]
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Web design has made some major advancements over the years. Here’s a look at what some of the world’s most popular websites looked like in the past with Your Favorite Websites | Throwback Thursday Edition! Google The popular web-based search engine was officially launched in 1998. You can see that over time their logo has subtly changed, […]
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Are your website visitors leaving without using the ‘Contact’ page or completing a purchase? Delight your visitors and show them you care by giving them (remarketing) cookies! Okay, so its not double fudge chocolate chip but its the thought that counts and now you can be sure they will remember you. Here’s how remarketing works […]
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If your website had eyes and ears, they would be Google Analytics. This popular, free tool automatically collects helpful data for you, taking the guesswork out of your website goals. When your customers talk, you listen. So when your website has something to say, don’t ignore it; its the voice of your online customers! Whether the purpose of your site […]
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People crave individuality; it has value. Tell your story! Customers want to know who you are and, if you have a team, who is on it and what they do. This is just one of the many things your website visitors are looking for when they come to your site. What else are they looking for? […]
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Are you a marketing professional, business owner or maybe you fall somewhere in between. In today’s world its possible you wear many hats, manage a slew of different projects, online marketing campaigns, social media accounts, email marketing campaigns, etc. (Did you tweet yet today? Respond to all those blog comments? Remember your 3pm meeting? And […]
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Consumers in the modern world are tired of having marketing messages shoved in their faces at every turn. They want to explore their options, research potential solutions, get feedback from peers and family, then when they are ready; contact you to discuss your offering in more detail. Ready to have your traditional marketing flipped on its […]
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Baby Boomers, Generation X, Millennials…all these generations are characterized by one thing, their age group. Now meet Generation C, the first generation to be identified by lifestyle. In case you were wondering the C stands for connected. Connected by what; laptops, tablets, smartphones, apps, social media, smart watches and more! Want Their Attention? Get Connected! […]
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When making decisions about the overall content and look of your website, the perfect combination of details never comes together over night. One way clever marketers can evaluate the effectiveness of their site’s appearance is to use what is known as a “split test.” Instead of simply guessing which color, font, image, or description makes […]
Keep Reading