Buyer personas are growing more common as a way for companies to make marketing decisions and use targeted ads, but many business owners do not know what personas are or how they can be used. Buyer Personas: Definitions A buyer persona is a digital representation of a buyer created from gleaning information about their buying […]
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Google supports a shocking 3.5 Billion searches everyday! Staying relevant in the 21st century means a having an online presence via a website, social media, blogs, and even review sites like yelp! If you’re not partaking in online marketing you are already falling behind your competitors, even at the local level. But what if you […]
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Pay per click is becoming more interesting every day – here are 7 Exciting Developments that are happening now! 1. Better Semantic Search Tools:Semantic searches are growing from a niche to the norm in PPC strategies. Semantic searches value user sentiment that traditional keyword strategies could not grasp. Using these tools requires a new understanding of […]
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You might not need a total redesign from the ground up in order to improve your website. Here are seven simple changes that make a world of difference. Streamline Your Landing Pages When you hit a landing page and you see a big wall of text staring back at you, what do you do? Skim […]
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WordPress is one of the most popular and highly recommended Content Management Systems online. What started out as a blogging platform, is now one of the most dynamic and user friendly ways to run a website for companies of every size. Because it’s a versatile platform, we find there are a lot of options that […]
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Used the right way, Google Ad Words can boost traffic and raise your conversion rate. If you are getting the right ad in front of the right customer at the right time, you’ll see consistent results. Setting up all those “rights” takes some time, effort and tweaking – and you’ll need to avoid these […]
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Small businesses rely upon many self-service and easy-to-use tools throughout the course of business. However, more businesses want to evolve and move into the digital marketplace without risking loss of efficiency or exponential costs for mass-marketing agencies. In order to help your small business become more efficient, we recommend the use of the following budget-friendly […]
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Selecting the best digital channels for your advertisements will be the greatest choice in your digital marketing strategy. Depending on how you plan to reach customers, choose of one of these 5 top digital channels for marketing your business and increasing new customer acquisition rates. Google AdWords Built on the basis of Search Engine Optimization […]
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Sometimes predictions disappoint, but sometimes reality meets, or even surpasses, the most far-flung predictions for the future. When Isaac Asimov suggested that people would one day have their own pocket-sized devices allowing them to read every book ever published, communicate with one another across thousands of miles in a split second, and even track their […]
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It’s tough enough mastering Google AdWords without being fed a line by people on the internet who aren’t quite sure what they’re talking about. Here are 13 myths about Google AdWords that it’s time to chuck in the trash: AdWords is an Auction Bidding the highest PPC is not the only way to “win” at […]
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