With the rise in popularity of social media and a lot of consultants focusing almost exclusively on developing a social media strategy for clients, we thought it would be a good idea to go back to basics for a refresher on other ways to communicate. Don’t get us wrong, social media is important and it […]
Keep ReadingOk, we all know I am critic of Google’s data collection practices, but now they are starting a new program called Screenwise where they actually bribe you to give up your privacy. I am not kidding. Under the guise of “making Google better”, they will now send you gift cards for installing a browser extension […]
Keep ReadingIf you know me, you know I am a big fan of our local Sheriff here in Polk County. I served on his citizens advisory council for a year and saw the inner-workings of the department in a way that really solidified my respect for how it is run. I’m not on the council anymore, […]
Keep ReadingIf you take a look at a some of the most popular sites out there, you will find a number of things in common, but most importantly: They’re usually free to use. Obviously, these sites aren’t free to operate. Even a simple web site needs a web hosting plan or server. The more popular your […]
Keep ReadingHow hard can it be to take down an Internet powerhouse? This is what Google has been pondering about Facebook for some time now. On June 28th, they put months of speculation to rest and made it official by launching Google+. Now that I have seen it firsthand, I can agree with other reports that […]
Keep ReadingYou’ve heard us say it a million times: You should be blogging about your business. Both your employees and yes, even you the owner, have plenty of wisdom to share. Potential clients, vendors, partners or anyone else that shows a little interest in your business (including your employees) are interested in what you have to […]
Keep ReadingThey say the “golden rule” is that no matter what, the customer is always right. And now, with the rapid growth of customers giving feedback online, each customer has a public loudspeaker. Obviously, favorable comments will help any company, but the truth is that sooner or later, your business will be publicly attacked by an […]
Keep ReadingEveryone is hopping on the social media train. I’m not saying it’s really a bad thing, but one of the big misconceptions out there is that marketing over social media is a form of “free advertising”. The truth is, just like any other form of marketing, in order to get the most out of it […]
Keep ReadingYou know, nothing is absolute in business. I don’t like to use the word “mistakes,” mainly because I believe in the old saying “What doesn’t kill you makes you stronger.” But the truth is, nobody is perfect. Sure I’ve made some bonehead decisions along the way, but that’s how you learn, right? Some of the […]
Keep ReadingOne of the things we like to recommend to clients is syndicating their content via RSS. Now, most of the time, this causes you to look at us like we just grew a second head. So I wanted to create this post to give you a little insight into RSS and the many ways you […]
Keep Reading