Everyone is hopping on the social media train. I’m not saying it’s really a bad thing, but one of the big misconceptions out there is that marketing over social media is a form of “free advertising”. The truth is, just like any other form of marketing, in order to get the most out of it […]
Keep ReadingYou know, nothing is absolute in business. I don’t like to use the word “mistakes,” mainly because I believe in the old saying “What doesn’t kill you makes you stronger.” But the truth is, nobody is perfect. Sure I’ve made some bonehead decisions along the way, but that’s how you learn, right? Some of the […]
Keep ReadingOne of the things we like to recommend to clients is syndicating their content via RSS. Now, most of the time, this causes you to look at us like we just grew a second head. So I wanted to create this post to give you a little insight into RSS and the many ways you […]
Keep ReadingHi Everyone, Welcome to 2011! I am excited to hit the ground running in this fresh new year and get to work with all of our clients and partners to take advantage of all the exciting opportunities coming our way. Thanks to you, 2010 was MosierData’s best year ever, and we plan to make 2011 yours! […]
Keep ReadingGet ready.. This is going to be one of my famous rants.. I took some time this weekend to thumb through the paper and take a look at the local companies who advertise there. I ran across a couple of companies (names withheld to protect the guilty) that run sizable ads – like quarter page […]
Keep ReadingIn my last post, I shared some interesting statistics about social networking. Now, let me ask you this: Have you ever been rowdy and happy-go-lucky before? Have you ever had a picture taken of you doing something that now you or anyone else would consider inappropriate ? How about written something and wishing you wouldn’t […]
Keep ReadingAs many of you know, Tina, my search guru, has been pushing me into the use of Social Media as a tool to increase my exposure on the web as well as increase business. So far, I have to say that I have had some pretty impressive results and I’m just getting started. One of […]
Keep ReadingWow. This is one of those blog entries that I really hate to write. The reason I hate writing it is that it is very real situation that happens probably a lot more than even I think. What warrants it as this weeks topic of a rant is that a friend and client of mine […]
Keep ReadingIf you’re among the group of small business owners that have a pulse, you’ve either put up a web site or thought about it. Lets assume, for the purpose of this blog entry, that you do have a web site. I want to ask a challenging question: Are you happy with what it does for […]
Keep ReadingI write about this a lot – and rightfully so – I believe it is one of the most fundamental things that a business can do to increase sales, customer satisfaction, ROI, TCO, IRR or whatever acronym or metric you want to use. Why do I believe this? Because I have proven it. The topic: […]
Keep Reading