Local SEO is now a game of survival of the fittest as more and more companies try to outshine each other to remain on the first page. For instance, a simple search for best roofers in my town got myriads of local service providers flooding my results page. Similar to most clients, I’m sticking to […]
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Does it seem as if your website is moving slower than molasses? If you find yourself constantly refreshing your site in the hopes that it loads faster, then chances are you aren’t the only one abandoning the page due to poor website speed. A recent Google report found that up to 53 percent of visits are […]
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Using negative keywords helps you bring focus to your Pay Per Click (PPC) strategy and make it more efficient. By including only those keywords that are relevant to your product or service and excluding those that aren’t — the negative keywords — your ad appears in front of those who are most interested in what you […]
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As a small business owner, you have taken great care to market your goods/services and drive traffic to your website. However, all the incoming traffic in the world essentially amounts to nothing if you can’t keep visitors after you attract them! The Bounce Rate Problem An industry term that should strike fear in the heart of any […]
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The vast majority of shoppers (more than 80 percent, according to one study) go online to research a purchase, even if they end up making that purchase at a brick and mortar store like yours. Most searches are initiated via a mobile device. Shoppers need a place to see your address, hours and specialties all on […]
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In the shark-infested waters of today’s online marketplace, a WordPress-based website can’t be left treading water. And in order to keep moving, Website speed is absolutely essential. Why is Speed Important on the WordPress Platform? According to a recent Microsoft study, the average attention span of a human fell by a third. EEGs measured human […]
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How does your website stack up when it comes to performance? In this episode, Jim talks about how to run a performance test on your site and some solutions to common problems. HERE’S HOW TO FIND MORE #MosierTalks Video Podcast, published weekly: Q&A, Rants & Other Helpful Small Business Marketing Tips On YouTube: https://www.youtube.com/playlist?list=PLn-bqAyn0bq3qsmK_Dce0nT5j_3_uQlkq On […]
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A website is only as useful to your business as the number of people who visit and stick around long enough to result in a lead. If someone clicks off within 10 seconds of being on your website, it does no good. Want to really get your phone ringing? Here are a few website tips and […]
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Let’s talk about measuring, shall we? In this episode, Jim talks about analytics, attribution and more. You want to track every marketing dollar. HERE’S HOW TO FIND MORE #MosierTalks Video Podcast, published weekly: Q&A, Rants & Other Helpful Small Business Marketing Tips On YouTube: https://www.youtube.com/playlist?list=PLn-bqAyn0bq3qsmK_Dce0nT5j_3_uQlkq On Facebook: https://www.facebook.com/mosierdata Audio-only Version: http://mosiertalks.com/ iTunes: https://itunes.apple.com/us/podcast/mosiertalks-small-business-online-marketing/id1231307779 Google Play: […]
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The number of people who rely on their mobile devices for everyday use continues to rise. Whether to look for a restaurant or a place to get their hair cut. According to Google, about 94 percent of people in the United States use their smartphones to search for information about local services and products. This is why it’s important […]
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