If you are running a small business or startup, you know it is crucial to make every dollar count. A limited customer base means limited cash flow. That would seem to indicated limited SEO opportunity, but that is where the misconception lies. If you take the time and effort to follow a few simple suggestions […]
Keep Reading
Are you using WooCommerce for your e-commerce store and looking for a way to increase conversions? Maybe you have updated your site with better content and streamlined the checkout process. But are you are still looking for something to help push your sales over the top. Wheel popups may be the answer you have been […]
Keep Reading
If your business is in e-commerce, then you know one of the most significant issues you face is abandoned shopping carts. If you are new to e-commerce, a shopping cart is just a list of items the customer plans to purchase at checkout. It acts as a virtual shopping cart. How do you deal with […]
Keep Reading
The use of reciprocal links was a widely used method of link building popular nearly twenty years ago but has declined in use over the years. The idea was two websites would exchange or “trade” links in order to drive traffic to both sites. Although it has declined in popularity, reciprocal links still are actually […]
Keep Reading
A growing number of websites have begun to offer dark mode, basically a dark theme. Dark mode has a combination of blacks, slate grey, and deep blue. Most dark modes have a black background with a white font. The idea behind dark mode is to make it easier on the eyes at night. You may […]
Keep Reading
If you are trying to increase traffic to your company’s website, one of the most effective tools you can use is pay per click (PPC) advertisements. Paying for ads on the most visited websites like Google, Facebook, Instagram, and Bing can increase your brand visibility and drive traffic to your site. But are you really […]
Keep Reading
If you are embarking on a new business venture or adding new divisions to your business, you are most likely looking for or have obtained a domain name. In the process, you may have stumbled across the word “subdomain”. If you did not pursue what a one was any further than just seeing the term, […]
Keep Reading
The prominent players in e-commerce such as Amazon and Walmart were the apex predators with conversions through mobile devices. These mammoth corporations had the capital and means to assure that their sites were the quickest loading on mobile devices. Smaller companies were left scavenging for the e-commerce the scraps. It was too expensive or difficult […]
Keep Reading
Like SEO, Pay Per Click (PPC) Ads are continuously changing; the big players in PPC are always offering new features and refining how the process works. Changes are coming in 2020 and here are a few you are likely to see. Improvements to Automated Bidding with Google Google’s automated bidding process for PPC will improve […]
Keep Reading
If you are wondering why visitors to your site bounce (leave after a few moments on one page) instead of converting into sales, there are any number of issues that could cause it. If your bounce rate is between 25% and 40% your site has an above-average bounce rate, and you are doing something right. […]
Keep Reading