Your company’s site is on WordPress, and you have multiple social media accounts. We’ll assume you already understand that WordPress is the way of the future due to its functionality you also realize that social media marketing is a permanent fixture in the inbound marketing world. Even if you think you have done enough to […]
Keep Reading
If anyone has been following this blog for any length of time, you know I like to share my knowledge. So a few years back, I did a “Lunch & Learn” workshop for a local business networking group on the subject of Google Analytics. Fast forward a few years, I was asked to do a […]
Keep Reading
If your company’s site uses WordPress and it engages in e-commerce, chances are it’s through WooCommerce. If you are not familiar with WooCommerce, it has become nearly as popular as WordPress itself. Its features make WooCommerce versatile and user-friendly. If your company already uses it, you are aware of its ability to integrate with PayPal, […]
Keep Reading
SEO is both a science and an art. You can look at all the data, comb through the analytics, but sometimes it’s a gut feeling that leads you to include a specific keyword. A few simple things can derail all the hours and toil you put into your SEO research. Here are some common SEO […]
Keep Reading
Your company is ready to undertake a major inbound marketing campaign and is considering pay-per-click (PPC) advertising. You may be unsure if PPC will help your company achieve its goals and provide a return on investment. There is no one size fits all strategy when it comes to PPC. Every company has different needs, goals, […]
Keep Reading
The first warning sign was when you read the title of this post and thought “What is SSL?” If you’re not aware, SSL stands for Secure Sockets Layer. It is the accepted method to establish a secure encrypted link between a site and a browser like Firefox or Chrome. Why is it important? It encrypts […]
Keep Reading
You have spent the time and expense to create an eye-popping website that grabs a potential customers attention. Don’t make the mistake of content that won’t rank on search engines to go along with your top tier graphics. All of that effort and money poured into your website is for naught if you don’t register […]
Keep Reading
We are rapidly approaching a time when the Turing test, a test designed in the 1950s that would gauge how well artificial intelligence could fool someone into thinking it was human. Alan Turing probably wasn’t thinking in terms of customer service when he developed the test, but yet many of the chatbots used in WordPress […]
Keep Reading
Your business has made sure it has an online presence that customers can find. You have a website and social media accounts, but very little traffic. What can you do to make sure that more people can find your website? Here are some ways you can drive more traffic to your site. Use Search Engine […]
Keep Reading
Congratulations, your new website is up and running with attention-grabbing graphics, great content, and easy to use features. “Now what?” you may ask. You can sit back and monitor the analytics and see what happens, or you can be proactive and perform regular maintenance on your website. Here are some ideas for the proper upkeep […]
Keep Reading