Pay Per Click (PPC) is an excellent way to get your website noticed by customer’s if your company is starting out. It potentially can drive a significant amount of traffic to your site. If you are embarking on your first PPC campaign, there are a few details with which you should be familiar. There are […]
Keep Reading
You may be wondering why you should allocate any of your budget to PPC (Pay Per Click); after all, SEO (Search Engine Optimization) has become more of a popular way to market. The truth is that pay per click can still be an asset to your company. This fact is especially true when it comes […]
Keep Reading
Keywords used to be king with regards to SEO, but those days are coming to an end. The rules of SEO are rapidly changing from a keyword-centered method to a topic-driven approach while content marketing is still a component of inbound marketing where the goal is to move a potential customer to where you want […]
Keep Reading
Your company may or may not have engaged in pay per click (PPC) marketing campaign. Your marketing department may be familiar with PPC marketing and aware of how it helps small to mid-sized companies compete with larger corporations. You probably are aware that PPC ads are bid on and the highest bidder gets priority and […]
Keep Reading
The saying “nothing ventured, nothing gained” has been around since the enlightenment, but the axiom is no less true today than it was 700 years ago. The sentiment is just as true of SEO and what you are willing to risk, which in this case will be time and money. What are some risks that […]
Keep Reading
Has your company’s pay per click (PPC) campaign not been producing the results you thought it would? Have you bid high on AdWords and still not getting clicks? Maybe it’s time to rethink your marketing strategy. Here are five different ways you can improve your PPC campaign. Check the Details One of the benefits of […]
Keep Reading
Everyone is familiar with pay per click and how best to use it, right? Not exactly. While most people involved in digital marketing know about PPC, they don’t always know how to get the best return on investment from the ads. The idea is to take in more money from the pay per click ads […]
Keep Reading
You may know about SEO (search engine optimization) and your website loads lightning fast. Your site may have graphics and language all reflect your company’s brand, but all of that doesn’t matter if your goal of conversions is not met. Perhaps you are a company owner and are hands off with your website, but it […]
Keep Reading
Your company has set out on an extensive marketing campaign across several media platforms including search engine ads. Time and careful consideration has gone into the content of the pay per click (PPC) ads you are going to be using, but has enough thought been put into how effective they will be on mobile devices? […]
Keep Reading
Your company is ready to undertake a major inbound marketing campaign and is considering pay-per-click (PPC) advertising. You may be unsure if PPC will help your company achieve its goals and provide a return on investment. There is no one size fits all strategy when it comes to PPC. Every company has different needs, goals, […]
Keep Reading