We are asked to look at websites all the time. More times than not, the results are almost the same every time. The site looked great, and it worked well too, but when it comes to results it was missing the mark. In a lot of cases, the site doesn’t getting found for much beyond the […]
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Once your inbound marketing campaign is set up, you may become a little obsessed with checking your metrics. If you’re executing a thoughtful keyword strategy to boost your SEO efforts and blogging regularly, you’re probably noticing a significant increase in your website visitors. But the question you should ask yourself is, has this increase in traffic translated to […]
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Local SEO is now a game of survival of the fittest as more and more companies try to outshine each other to remain on the first page. For instance, a simple search for best roofers in my town got myriads of local service providers flooding my results page. Similar to most clients, I’m sticking to […]
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Using negative keywords helps you bring focus to your Pay Per Click (PPC) strategy and make it more efficient. By including only those keywords that are relevant to your product or service and excluding those that aren’t — the negative keywords — your ad appears in front of those who are most interested in what you […]
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The vast majority of shoppers (more than 80 percent, according to one study) go online to research a purchase, even if they end up making that purchase at a brick and mortar store like yours. Most searches are initiated via a mobile device. Shoppers need a place to see your address, hours and specialties all on […]
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The number of people who rely on their mobile devices for everyday use continues to rise. Whether to look for a restaurant or a place to get their hair cut. According to Google, about 94 percent of people in the United States use their smartphones to search for information about local services and products. This is why it’s important […]
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