#MosierTalks Ep. 4 – Marketing 101: Know Thy Customer

#MosierTalks Episode 4 Cover

So here we are with episode 4!

The first episode I was answering questions looking for an angle, and episodes #2 and #3 were pretty much rants about how to not get taken advantage of and the importance of owning your assets.

This week, I get into the meat of what an effective digital strategy is. It all starts with knowing your customer and that’s what we’re going to cover today.

Plus, I did get a random question from a listener, so I decided to answer that as well..

Oh, and the worksheet I talk about in the video? You can find it here:



#MosierTalks Video Podcast, published weekly:
Q&A, Rants & Other Helpful Small Business Marketing Tips
On YouTube: https://www.youtube.com/playlist?list=PLn-bqAyn0bq3qsmK_Dce0nT5j_3_uQlkq
On Facebook: https://www.facebook.com/mosierdata

Audio-only Version:
iTunes: https://itunes.apple.com/us/podcast/mosiertalks-small-business-online-marketing/id1231307779
Google Play: https://play.google.com/music/listen?u=0#/ps/Iiu7jydwotxiypuq3f2wxq3lapm

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.