4 Local SEO Statistics That Prove Its Importance in Your Business

local seo statistics

Are you wondering why your business isn’t getting the local attention it deserves? Maybe you’ve tried different marketing strategies, but nothing seems to work. 

The solution? Local SEO. 

With the rise of mobile searches and the importance of geolocation, local SEO has become a crucial aspect of digital marketing. In this guide, MosierData will explain the importance of local SEO statistics. We’re your local SEO experts in Lakeland, and we can help you optimize your site and ads for local search to drive clicks and conversions for your business.

#1. 72% of People Who Perform a Local Google Search Visit a Store Within Five Miles

Imagine the potential customers you’re missing out on if your business isn’t optimized for local search. A staggering 72% of consumers who conduct a local search on their smartphone end up visiting a store within a day. This statistic alone highlights the importance of local search rankings. Using local SEO tactics to ensure that your business appears in these searches can significantly increase foot traffic and sales.

#2. 58% of Consumers Use Voice Search To Research Local Businesses

Voice search is no longer a novelty; it’s a necessity, and the local SEO statistics back it up. 

With the rise of smart speakers and voice-activated assistants, consumers are increasingly using voice search to find local businesses. If you’re not optimizing for voice search, you’re missing out on a significant chunk of potential customers.

#3. The First Google Search Result at the Top of the Page Has an Average Click-Through Rate of 31.7%

Ranking at the top of Google’s search results can significantly boost your click-through rate (CTR). With an average CTR of 31.7% for the top result, it’s evident that users trust Google’s algorithm to provide them with the most relevant results. This makes on-site optimization even more important in improving your website’s visibility. Being at the top of the search engine results not only increases visibility but also establishes brand trust.

#4. 19.9% of Local Businesses Need Help With On-Site Optimization

On-site optimization is crucial for improving your organic search traffic. However, nearly 20% of local businesses struggle with this aspect of SEO. 

Whether it’s optimizing meta tags, improving website speed, or enhancing user experience, on-page SEO plays a pivotal role in your local SEO strategy. A well-optimized site can significantly enhance user engagement and conversion rates.

MosierData Is Here To Help You Improve Your Local SEO

Local SEO is not just a trend; it’s a game-changer for businesses aiming to dominate their local market. These statistics highlight the growing importance of local search and the potential it holds for businesses. 

At MosierData, we understand the intricacies of local SEO. From setting up Google Business Profiles to optimizing for voice search, we’ve got you covered. 

If you’re looking to improve your local search rankings and drive more traffic to your business, give us a call at (863) 687-0000. Let MosierData help you harness the power of local SEO statistics and transform your business.

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.