SEO is both a science and an art. You can look at all the data, comb through the analytics, but sometimes it’s a gut feeling that leads you to include a specific keyword. A few simple things can derail all the hours and toil you put into your SEO research. Here are some common SEO […]
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Your company is ready to undertake a major inbound marketing campaign and is considering pay-per-click (PPC) advertising. You may be unsure if PPC will help your company achieve its goals and provide a return on investment. There is no one size fits all strategy when it comes to PPC. Every company has different needs, goals, […]
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The first warning sign was when you read the title of this post and thought “What is SSL?” If you’re not aware, SSL stands for Secure Sockets Layer. It is the accepted method to establish a secure encrypted link between a site and a browser like Firefox or Chrome. Why is it important? It encrypts […]
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You have spent the time and expense to create an eye-popping website that grabs a potential customers attention. Don’t make the mistake of content that won’t rank on search engines to go along with your top tier graphics. All of that effort and money poured into your website is for naught if you don’t register […]
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We are rapidly approaching a time when the Turing test, a test designed in the 1950s that would gauge how well artificial intelligence could fool someone into thinking it was human. Alan Turing probably wasn’t thinking in terms of customer service when he developed the test, but yet many of the chatbots used in WordPress […]
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Your business has made sure it has an online presence that customers can find. You have a website and social media accounts, but very little traffic. What can you do to make sure that more people can find your website? Here are some ways you can drive more traffic to your site. Use Search Engine […]
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Congratulations, your new website is up and running with attention-grabbing graphics, great content, and easy to use features. “Now what?” you may ask. You can sit back and monitor the analytics and see what happens, or you can be proactive and perform regular maintenance on your website. Here are some ideas for the proper upkeep […]
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If you are dealing with inbound marketing in this day and age, then you are dealing with social media. It is an essential way to reach a wide variety of target demographics that allows you to interact with them in a way not possible in the past. If you are not familiar with social media […]
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Could there be anything more generic than a contact form? It is generally unappealing as a rule, and it has a meager conversion rate. It makes sense based on those facts that your contact page needs some enhancements in order to be more effective. Here are some ideas that will keep users from exiting your […]
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When your website receives a click from a user on Google, it is essentially receiving a vote in favor of being ranked higher. The ranking you receive from Google Ad determines where your ad will be seen in user searches. There is a possibility the ad may not be seen at all if your ranking […]
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