Many of our inbound marketing clients view pay-per-click (PPC) as the silver bullet they’ve been searching for (no pun intended) for years. Buy some Google ads and wait for the leads to come pouring in. Nothing could be further from the truth. Here’s what to expect from pay-per-click and organic search as well as how to […]
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We are asked to look at websites all the time. More times than not, the results are almost the same every time. The site looked great, and it worked well too, but when it comes to results it was missing the mark. In a lot of cases, the site doesn’t getting found for much beyond the […]
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Once your inbound marketing campaign is set up, you may become a little obsessed with checking your metrics. If you’re executing a thoughtful keyword strategy to boost your SEO efforts and blogging regularly, you’re probably noticing a significant increase in your website visitors. But the question you should ask yourself is, has this increase in traffic translated to […]
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As a small or medium-sized business owner, you are probably aware of the importance of a website for your business. Chances are you are even aware of the critical aspects of your site. For instance, you know that it should not only look good but also be well optimized to help increase your visibility during […]
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Whether you’re thinking about launching a new website or switching to a new theme, browsing the various web hosting packages out there can be overwhelming. To help you navigate this process, we’ve compiled the following tips to assist you in securing a reliable and affordable web host. What You Ought to Know When Choosing a […]
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For small business owners, the goal is to cut costs while maximizing the profit as much as they can. Being aware of this when choosing a cost-effective method of marketing is crucial. Pay per click or PPC advertising can be an expense instead of a marketing investment. Inbound marketing can easily take its place and […]
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Want to create a new website and looking for web design quotes? Surprised as to why one web design project proposal states the cost to be $10,000 while another just $1,000 when both of them are for the same web design project? What you’re asking for may be quite simple – a 20-page website […]
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Local SEO is now a game of survival of the fittest as more and more companies try to outshine each other to remain on the first page. For instance, a simple search for best roofers in my town got myriads of local service providers flooding my results page. Similar to most clients, I’m sticking to […]
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Does it seem as if your website is moving slower than molasses? If you find yourself constantly refreshing your site in the hopes that it loads faster, then chances are you aren’t the only one abandoning the page due to poor website speed. A recent Google report found that up to 53 percent of visits are […]
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Using negative keywords helps you bring focus to your Pay Per Click (PPC) strategy and make it more efficient. By including only those keywords that are relevant to your product or service and excluding those that aren’t — the negative keywords — your ad appears in front of those who are most interested in what you […]
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