Is Marketing Using Pay Per Click Beneficial?

For small business owners, the goal is to cut costs while maximizing the profit as much as they can. Being aware of this when choosing a cost-effective method of marketing is crucial. Pay per click or PPC advertising can be an expense instead of a marketing investment. Inbound marketing can easily take its place and get the work done while cutting the budget by a large amount.

There is also a time and place where PPC advertising is very effective. This is where you acquire a new lead or customer for your target amount or cost per customer acquired. For example, if you use more than$75 to acquire a new customer and in PPC, you use less than that then it’s a good deal.

Let’s take a look at when PPC is worth the cost.

  • If you acquire a new customer with less cost than before using PPC.
  • If the keywords in the business are very difficult to understand or to explain to someone else,  placing that information on Google enables potential customers to easily familiarize themselves with your product or service.
  • If you are using PPC as a supplement and have other ways of acquiring new customers.
  • If the product you are advertising is only in the market for a short period time and requires obtaining immediate attention.

There advantages and disadvantages of using PPC but one has to think wisely about the cost and if it is affordable. If PPC is too much then you should start inbound advertising which is economical, pocket-friendly and convenient. PPC can also be very affordable if used in the correct manner and if you fully utilize it.

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.