If your business is in e-commerce, then you know one of the most significant issues you face is abandoned shopping carts. If you are new to e-commerce, a shopping cart is just a list of items the customer plans to purchase at checkout. It acts as a virtual shopping cart. How do you deal with […]
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The use of reciprocal links was a widely used method of link building popular nearly twenty years ago but has declined in use over the years. The idea was two websites would exchange or “trade” links in order to drive traffic to both sites. Although it has declined in popularity, reciprocal links still are actually […]
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A growing number of websites have begun to offer dark mode, basically a dark theme. Dark mode has a combination of blacks, slate grey, and deep blue. Most dark modes have a black background with a white font. The idea behind dark mode is to make it easier on the eyes at night. You may […]
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If you are trying to increase traffic to your company’s website, one of the most effective tools you can use is pay per click (PPC) advertisements. Paying for ads on the most visited websites like Google, Facebook, Instagram, and Bing can increase your brand visibility and drive traffic to your site. But are you really […]
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If you are embarking on a new business venture or adding new divisions to your business, you are most likely looking for or have obtained a domain name. In the process, you may have stumbled across the word “subdomain”. If you did not pursue what a one was any further than just seeing the term, […]
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The prominent players in e-commerce such as Amazon and Walmart were the apex predators with conversions through mobile devices. These mammoth corporations had the capital and means to assure that their sites were the quickest loading on mobile devices. Smaller companies were left scavenging for the e-commerce the scraps. It was too expensive or difficult […]
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Like SEO, Pay Per Click (PPC) Ads are continuously changing; the big players in PPC are always offering new features and refining how the process works. Changes are coming in 2020 and here are a few you are likely to see. Improvements to Automated Bidding with Google Google’s automated bidding process for PPC will improve […]
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If you are wondering why visitors to your site bounce (leave after a few moments on one page) instead of converting into sales, there are any number of issues that could cause it. If your bounce rate is between 25% and 40% your site has an above-average bounce rate, and you are doing something right. […]
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If your company is a small to mid-sized business, or you are a startup and just launched your company’s website, you may think that you don’t have to worry about it for the foreseeable future, that would be a mistake. When you purchase a car, you don’t just drive it without any other action on […]
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Unsure about what Google My Business (GMB) does? Chances are, you’ve already used it. When you search for a nearby restaurant or computer repair shop on Google, the results you see on the map are business who registered with Google my business. You can easily see how GMB can bring you leads by showing your […]
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