Your marketing department probably has an SEO expert on staff, or you have hired one to make sure that your company’s website gets consistently high search engine rankings by using the right combination of keywords and content. You’ve made the right investment in SEO, maybe even PPC ads, but those investments won’t yield conversions if […]
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If you are like millions of other businesses, your company has made the switch to WordPress for a number of reasons. These reasons most likely include content management, the amount of plugins available, WooCommerce, and the ease with you can change its layout and appearance. It is not surprising that it is now dominating the […]
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You are investing in an inbound marketing campaign, you already have an SEO expert who is ensuring that Google and Bing notice the content on your website, but your marketing department is unsure about which pay per click (PPC) platforms are the best. Here are the best platforms to date for PPC ads. Google Still, […]
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So, your SEO (Search Engine Optimization) campaign is not doing as well as you thought it would. You’ve put time and effort into coming up with a strategy to push your company’s website higher on search engine result pages (SERP), and it just didn’t produce results. Your marketing team is baffled as to why things […]
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Pay Per Click (PPC) is an excellent way to get your website noticed by customer’s if your company is starting out. It potentially can drive a significant amount of traffic to your site. If you are embarking on your first PPC campaign, there are a few details with which you should be familiar. There are […]
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Parallax scrolling has become a popular way to make a website more visually appealing to users by using a visually engaging method to grab a user’s attention. It is becoming more frequent, and even Google has started giving preferential treatment on websites that have longer scrolls. So, what is parallax scrolling? Let’s delve into what […]
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Speed is vital to many things, race cars, fighter jets, track runners, and websites. The relationship of speed to your company’s website is one based on dollars, especially if your company is e-commerce based. As previously stated, a lack of speed kills when it comes to your company’s website. It affects everything from conversions to […]
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You may be wondering why you should allocate any of your budget to PPC (Pay Per Click); after all, SEO (Search Engine Optimization) has become more of a popular way to market. The truth is that pay per click can still be an asset to your company. This fact is especially true when it comes […]
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If your company is going to expend capital on a PPC or SEO campaign, then it is wise that its website is optimized prior to your marketing department starts to pay for AdWords. Regardless if you’re are a new company or a long-established one, your website needs to hold a user’s attention and guide them […]
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Keywords used to be king with regards to SEO, but those days are coming to an end. The rules of SEO are rapidly changing from a keyword-centered method to a topic-driven approach while content marketing is still a component of inbound marketing where the goal is to move a potential customer to where you want […]
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