If your company is going to expend capital on a PPC or SEO campaign, then it is wise that its website is optimized prior to your marketing department starts to pay for AdWords. Regardless if you’re are a new company or a long-established one, your website needs to hold a user’s attention and guide them […]
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Keywords used to be king with regards to SEO, but those days are coming to an end. The rules of SEO are rapidly changing from a keyword-centered method to a topic-driven approach while content marketing is still a component of inbound marketing where the goal is to move a potential customer to where you want […]
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The chances of your company’s website getting hacked are on the rise. There are more hackers today than at any time since the internet’s inception. All of those hackers are looking for a weakness in a website’s security, a way they can penetrate its defenses and get access to its data. Are these hackers seeking […]
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Being able to bring a project in under budget is always a positive thing, but if it is done at the cost of your company’s website, it quickly becomes negative. There are various reasons you should not use discounted or free hosting. Here are a few of the more conspicuous reasons. Free is Never Free […]
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If your company has not redesigned its website for more than five years, then chances are it is probably in need of some changes. As the speed of new technology rollouts continues to increase at a blinding clip, the worse it becomes for a website to remain stagnate. Things related to websites change at an […]
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It may seem strange to consider, but email can boost your SEO efforts. Although email has been around since the very beginning of the internet nearly thirty years ago, it has not lost its usefulness or popularity, especially when it comes to business to business communications. At this point sending business documents via text is […]
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You are ready to create the perfect website for your business. It will be maximized for SEO so potential customers can easily find you. The user experience will be seamless. Every page will be optimized for mobile. None of these things will matter if you are not able to find your site a good home. […]
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Smart speakers have only been on the market for a few years, but to those who use them, they are an indispensable item that feels as if it has already been around for years. As with the rise of the smartphone over a decade ago, there will be companies who see the marketing potential of […]
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Your business’ website has to do many things. It needs to provide information about who you are and what you do. In-depth details about your products and offerings should be available. Basic customer service functions are a necessity. Along with these items, your site also has to be designed to generate leads. Potential customers will […]
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There are two different types of Search Engine Optimization. What is thought of as traditional SEO revolves around content, ensuring that the words and images on a site lead to high rankings from search engine algorithms. The second is Technical SEO, it is lesser known but just as important. It rewards practices that enable these […]
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