Keywords are often the focus of Search Engine Optimization. They are definitely a critical component in helping Google and other search providers understand what your site is all about. However, there are other crucial considerations. Internal links are an essential one. When the Googlebot, sometimes referred to as a spider, crawls your site, it is […]
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How successful has your company’s SEO (search engine optimization) campaign been? Have you seen an increase in traffic and you’ve been converting site visits into sales? If not, you may need to take a hard look at your SEO strategy. At its core SEO is about making changes to the content on your website, so […]
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A quick Google search will show that there are anywhere from dozens to hundreds of acronyms that a website owner should know. SEO is the most well-known. Good Search Engine Optimization enables potential customers to find your site. One acronym sometimes overlooked but just as important is CTA: Call to Action. Once a prospect has […]
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It is all too easy to only concentrate on the technical aspects of Search Engine Optimization. Am I using my keywords efficiently? Are my web pages formatted correctly? Have the images on my site been appropriately tagged? These are all critical concerns to be sure, but there is another aspect of SEO that often goes […]
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If you are new to Search Engine Optimization (SEO), or just need a refresher, it is imperative you understand how to choose the right keywords to draw potential customers to your website. Let’s take a closer look at SEO and how it can work to your company’s advantage. What is SEO? Search Engine Optimization (SEO) […]
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Your company has set out on an extensive marketing campaign across several media platforms including search engine ads. Time and careful consideration has gone into the content of the pay per click (PPC) ads you are going to be using, but has enough thought been put into how effective they will be on mobile devices? […]
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SEO is both a science and an art. You can look at all the data, comb through the analytics, but sometimes it’s a gut feeling that leads you to include a specific keyword. A few simple things can derail all the hours and toil you put into your SEO research. Here are some common SEO […]
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You have spent the time and expense to create an eye-popping website that grabs a potential customers attention. Don’t make the mistake of content that won’t rank on search engines to go along with your top tier graphics. All of that effort and money poured into your website is for naught if you don’t register […]
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Your business has made sure it has an online presence that customers can find. You have a website and social media accounts, but very little traffic. What can you do to make sure that more people can find your website? Here are some ways you can drive more traffic to your site. Use Search Engine […]
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People say “Google it” for a good reason, search engines like Google and Bing are the standard way for most people on the planet to find information. With smart phones, tablets, smart watches, laptops, and yes- PCs there are multitude of ways to access search engines; that is why keyword research matters. You want to […]
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