This article on user-generated content was originally posted here on Social Media Today. Let’s Talk Social for a minute about Why User-Generated Content is Essential We’re on the cusp of a monumental change in the trajectory of consumer buying behavior. The ways people interact with brands and each other today are vastly different from what […]
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If you are seeking a way to grow your business on social media and aren’t sure how, why not Instagram? It’s growing in popularity and visually based, which is excellent for promotion. Using Instagram to grow your local business is smart. Here’s why and how. Show Pictures of What You Sell In Your Store or […]
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If you have been attempting to build your company’s brand on social media with minor successes, then you are using the wrong platform. You can’t use LinkedIn to sell cupcakes and using Twitter for promotion is problematic since it is basically a scrolling mini-blog, and your ad literally is only seen for seconds. Instagram, by […]
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If you are seeking a way to grow your business on social media and aren’t sure how, why not Instagram? It’s growing in popularity and visually based, which is excellent for promotion. Using Instagram to grow your local business is smart. Here’s why and how. Show Pictures of What You Sell Inside Your Store or […]
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As the popularity of Instagram continues to grow, so does its potential for your business to reach new customers. There are a number of ways Instagram can generate organic leads for your business. So, regardless if you are an e-commerce based company or an old fashioned brick and mortar business, Instagram can be a valuable […]
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As we move into 2020, you may be looking at ways to better reach your target demographic and persuade them to visit your website. Having increased traffic is even more vital if you are an e-commerce based company; the more visits to your site, the greater the chance of conversions into sales. Perhaps your goal […]
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Social media is set on constantly shifting sands, popular platforms rise and fall (see MySpace) replaced by a hot new player on the social media scene, so it is difficult to predict what things will look like in 2020, but having an idea of what could happen will allow you to allocate your marketing funds […]
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Your company is committed to bringing in leads through a pay per click (PPC) and search engine optimization (SEO) campaign and has allocated the resources to move forward; but are you using all the tools at your disposal? If you are overlooking social media, the answer is no. Placing ads on social media is increasingly […]
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If your business has been posting on social media with little response and fewer clicks on links posted, it is most likely due to a lack of a social media branding strategy. If you don’t know where you are going with your social media campaign, how can you expect social medial users to follow? Here […]
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The way customers identify with a company has changed dramatically over the last two decades. It used to be that the quality of a product was the most important to a customer; today, image and identity are nearly as important. It is crucial to understand that fact and how it relates to social media. It […]
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