The majority of visitors coming to a business’ website for the first time are not likely ready to buy. Instead, these people are probably doing research to see what is available for their particular situation. They are obviously interested in what the site is selling though. Why else would they have gone to it? Remarketing, […]
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If your company, like thousands of others, has joined the ranks of those using WordPress then you need to consider hosting. A host can either help or hurt things like sales and SEO. Choosing the right host is vital to your website’s success. If the wrong host is chosen, slower load speeds, a lack of […]
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The saying “nothing ventured, nothing gained” has been around since the enlightenment, but the axiom is no less true today than it was 700 years ago. The sentiment is just as true of SEO and what you are willing to risk, which in this case will be time and money. What are some risks that […]
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If your company doesn’t know what the concept of UX design is, and is serious about inbound marketing, then it is something you should know. UX stands for user experience and is predicated on making the interaction between a given product or service a satisfying and relevant experience. For our purposes, UX design relates to […]
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Has your company’s pay per click (PPC) campaign not been producing the results you thought it would? Have you bid high on AdWords and still not getting clicks? Maybe it’s time to rethink your marketing strategy. Here are five different ways you can improve your PPC campaign. Check the Details One of the benefits of […]
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Keywords are often the focus of Search Engine Optimization. They are definitely a critical component in helping Google and other search providers understand what your site is all about. However, there are other crucial considerations. Internal links are an essential one. When the Googlebot, sometimes referred to as a spider, crawls your site, it is […]
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How successful has your company’s SEO (search engine optimization) campaign been? Have you seen an increase in traffic and you’ve been converting site visits into sales? If not, you may need to take a hard look at your SEO strategy. At its core SEO is about making changes to the content on your website, so […]
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WordPress is the most popular Content Management System (CMS) used to build websites. It is estimated that one-third of all sites are powered by the platform. Bigger doesn’t always mean better, though in this case, the reasons to use WordPress are plentiful. Anyone running or planning to launch a website should take the time to […]
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A quick Google search will show that there are anywhere from dozens to hundreds of acronyms that a website owner should know. SEO is the most well-known. Good Search Engine Optimization enables potential customers to find your site. One acronym sometimes overlooked but just as important is CTA: Call to Action. Once a prospect has […]
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Should your website use a site search? In most cases, the answer will be yes, but it really depends on the size of your site and what your company’s goals are. If you have an e-commerce website, a site search is a must-have. Likewise, if your website depends on advertising and has voluminous amounts of […]
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