If you’re a small business owner looking for a way to make the most of your marketing budget, then you might want to consider the option of pay-per-click (PPC) advertising. In many ways, PPC advertising can help make your business easier to find online while also allowing you to target a very specific web-based audience. […]
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You have built it. Will they come? Your online presence is established with a hosted website. Now is the time to funnel new leads to your website and convert those leads into purchases or other desired outcomes. Google Adwords is one platform that will help your company and services be seen. Business owners want a […]
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Image source Google Ad Words is an affordable way to maximize your qualified traffic-from the Google search engine. When advertising with Google Ad Words, you are able to set an advertising budget and only pay for the advertising when your ad is clicked on. The ad will be shown when a keyword is searched for, […]
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Three ways up-and-coming start-ups will sell in 2015. Creating a start-up company may be easy for some, but selling what that company has to offer is a different story. Consumers are seemingly hardwired to avoid cold calls and avoid video spots like the plague, so selling a product can be rather difficult these days. Thankfully, some approaches have been […]
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Across the world, buckets of ice were being dumped on people’s heads. Our local high-school soccer team participated in this event today after being challenged by the school’s cross-country team. Even the residents at our local assisted living home have heard about this worldwide event to raise money for Amyotrophic Lateral Sclerosis (ALS), which is […]
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Now that Google offers “Brand Pages” for Google+, it’s probably a good idea for you to go gra b your slice of the web. Admittedly, it took us a while to get on board with Google+.. We still don’t use it like we should, but I can tell you this – in my observation, people […]
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Google Updates Lead More Businesses to Learn About Google AdWords Campaigns With all of the Google updates that have been rolled out to prevent traditional SEO and spam from dominating the search engines, more and more people are turning to AdWords to make the return on investment seen from SEO prior to the updates.The problem […]
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2015 has been a year of change and the key to attracting the top search engine spiders has become a mixture of valuable, quality content, and consistent publishing. To make it easy, here is a list of ten tips your website’s success: Chose the Right Keywords. The right keyword can determine the success of your page, the same […]
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You probably already know that social media has been taking on an increasingly important role in business marketing strategies in recent years, but you may not know exactly why. Social media is important to even small businesses in several different ways, but the main one is that today’s consumer doesn’t respond well to traditional marketing […]
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2014 was a banner year for business books. The best ones — those that need a place of honor in every savvy business owner’s top drawer — were not the typical how-to business books though. 1. The Art of Tinkering : Authors Karen Wilkinson and Mike Petrich give us a glimpse of the behind-the-scenes lives of over […]
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