If you are wondering why visitors to your site bounce (leave after a few moments on one page) instead of converting into sales, there are any number of issues that could cause it. If your bounce rate is between 25% and 40% your site has an above-average bounce rate, and you are doing something right. […]
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If your company is a small to mid-sized business, or you are a startup and just launched your company’s website, you may think that you don’t have to worry about it for the foreseeable future, that would be a mistake. When you purchase a car, you don’t just drive it without any other action on […]
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Unsure about what Google My Business (GMB) does? Chances are, you’ve already used it. When you search for a nearby restaurant or computer repair shop on Google, the results you see on the map are business who registered with Google my business. You can easily see how GMB can bring you leads by showing your […]
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If you are familiar with the state of marketing today, you know how important it is to have a strong search engine optimization (SEO) campaign. When your website is at or the top of a search engine results page (SERP) it can translate into sales. So you strive to be in that top SERP position, […]
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Hero images have been around a long time; they have been used in multiple forms of media from art to television. With the advent of the internet, hero images made the jump another environment. If you don’t already know, a hero image is a large image that is centered in the middle of the screen, […]
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Has it been a few years since your company’s website was last updated? If so, you should think about updating it if you haven’t already. With that thought in mind, here are some of the web design trends to consider for 2020. Augmented Reality, Really Augmented reality (AR) is an emerging trend among e-commerce sites, […]
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It’s easy to forget about Bing when Google dominates internet searches on so many fronts. Still, with that being understood, there are several reasons you should use Microsoft Advertising as part of your pay per click (PPC) campaign. Microsoft Advertising Cost Less than Google Because more companies use Google to advertise, you have to place […]
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If you are familiar with website design, you are probably aware there are a number of types of site maps, from layout design to HTML; but when it comes to boosting your company’s SEO, then an XML sitemap is what you should be using. If you are unfamiliar with sitemaps, you still need to understand […]
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The concept of above the fold design has been around for a very long time. Above the fold actually means above where a newspaper is folded, that is where you can find the headline. There have been some famous above the fold headlines over the years “Dewy Defeats Truman”, “WAR!” and “Men Walk on Moon”; […]
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If you have invested time and resources to assure that your website has both interesting content and bright, arresting graphics; all of the work put into your site will be for nothing if it doesn’t load quickly enough. At a time when user attention spans are shorter than ever, load time needs to be exceedingly […]
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