If you are familiar with the state of marketing today, you know how important it is to have a strong search engine optimization (SEO) campaign. When your website is at or the top of a search engine results page (SERP) it can translate into sales. So you strive to be in that top SERP position, […]
Keep Reading
Hero images have been around a long time; they have been used in multiple forms of media from art to television. With the advent of the internet, hero images made the jump another environment. If you don’t already know, a hero image is a large image that is centered in the middle of the screen, […]
Keep Reading
Has it been a few years since your company’s website was last updated? If so, you should think about updating it if you haven’t already. With that thought in mind, here are some of the web design trends to consider for 2020. Augmented Reality, Really Augmented reality (AR) is an emerging trend among e-commerce sites, […]
Keep Reading
It’s easy to forget about Bing when Google dominates internet searches on so many fronts. Still, with that being understood, there are several reasons you should use Microsoft Advertising as part of your pay per click (PPC) campaign. Microsoft Advertising Cost Less than Google Because more companies use Google to advertise, you have to place […]
Keep Reading
If you are familiar with website design, you are probably aware there are a number of types of site maps, from layout design to HTML; but when it comes to boosting your company’s SEO, then an XML sitemap is what you should be using. If you are unfamiliar with sitemaps, you still need to understand […]
Keep Reading
The concept of above the fold design has been around for a very long time. Above the fold actually means above where a newspaper is folded, that is where you can find the headline. There have been some famous above the fold headlines over the years “Dewy Defeats Truman”, “WAR!” and “Men Walk on Moon”; […]
Keep Reading
If you have invested time and resources to assure that your website has both interesting content and bright, arresting graphics; all of the work put into your site will be for nothing if it doesn’t load quickly enough. At a time when user attention spans are shorter than ever, load time needs to be exceedingly […]
Keep Reading
There is no shortage of people who claim to be search optimization experts, who freely dole out advice to anyone who will listen, but are they really experts? To be clear, advice about SEO is available from many reliable sources, but knowing who they are is the key. When bad information spreads, even via Google, […]
Keep Reading
If your inbound marketing has not been performing the way you expected, even after improvements to your company’s website and an aggressive search engine optimization (SEO) campaign, then pay per click (PPC) advertising could be the push your efforts need to get ahead. If your marketing department has spent any time developing customer profiles and […]
Keep Reading
As 2019 begins to wind down, it’s a good idea for your company’s web design to start to look at what is on the horizon. How long has it been since you updated your site’s design? If it’s been a few years, perhaps the best place to start is to understand the elements of modern […]
Keep Reading