Your business’ website has to do many things. It needs to provide information about who you are and what you do. In-depth details about your products and offerings should be available. Basic customer service functions are a necessity. Along with these items, your site also has to be designed to generate leads. Potential customers will […]
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There are two different types of Search Engine Optimization. What is thought of as traditional SEO revolves around content, ensuring that the words and images on a site lead to high rankings from search engine algorithms. The second is Technical SEO, it is lesser known but just as important. It rewards practices that enable these […]
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Your company may or may not have engaged in pay per click (PPC) marketing campaign. Your marketing department may be familiar with PPC marketing and aware of how it helps small to mid-sized companies compete with larger corporations. You probably are aware that PPC ads are bid on and the highest bidder gets priority and […]
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If your company is e-commerce based, then it is vital that you choose the right host for your company’s website. A host that is not optimized for e-commerce is constantly down, or has sluggish load times can be fatal to a company that relies on selling their goods or services on the internet. Profit losses […]
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If your company sells to a niche group of customers, such as people who eat organic tangerines, then you will want to be sure that your website is tailored to them. When it comes to designing a website for any niche, you will want to start by figuring out who your company is dealing with […]
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The majority of visitors coming to a business’ website for the first time are not likely ready to buy. Instead, these people are probably doing research to see what is available for their particular situation. They are obviously interested in what the site is selling though. Why else would they have gone to it? Remarketing, […]
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If your company, like thousands of others, has joined the ranks of those using WordPress then you need to consider hosting. A host can either help or hurt things like sales and SEO. Choosing the right host is vital to your website’s success. If the wrong host is chosen, slower load speeds, a lack of […]
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So, your company has not fully utilized its social media. Perhaps your marketing department has decided that it is time to build a relationship with your customers on your various social media platforms. Cultivating a genuine relationship with your company’s customers can lead to lifelong loyalty, but there is only one issue, you have no […]
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The saying “nothing ventured, nothing gained” has been around since the enlightenment, but the axiom is no less true today than it was 700 years ago. The sentiment is just as true of SEO and what you are willing to risk, which in this case will be time and money. What are some risks that […]
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If your company doesn’t know what the concept of UX design is, and is serious about inbound marketing, then it is something you should know. UX stands for user experience and is predicated on making the interaction between a given product or service a satisfying and relevant experience. For our purposes, UX design relates to […]
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