Has your company’s pay per click (PPC) campaign not been producing the results you thought it would? Have you bid high on AdWords and still not getting clicks? Maybe it’s time to rethink your marketing strategy. Here are five different ways you can improve your PPC campaign. Check the Details One of the benefits of […]
Keep Reading
Keywords are often the focus of Search Engine Optimization. They are definitely a critical component in helping Google and other search providers understand what your site is all about. However, there are other crucial considerations. Internal links are an essential one. When the Googlebot, sometimes referred to as a spider, crawls your site, it is […]
Keep Reading
How successful has your company’s SEO (search engine optimization) campaign been? Have you seen an increase in traffic and you’ve been converting site visits into sales? If not, you may need to take a hard look at your SEO strategy. At its core SEO is about making changes to the content on your website, so […]
Keep Reading
WordPress is the most popular Content Management System (CMS) used to build websites. It is estimated that one-third of all sites are powered by the platform. Bigger doesn’t always mean better, though in this case, the reasons to use WordPress are plentiful. Anyone running or planning to launch a website should take the time to […]
Keep Reading
A quick Google search will show that there are anywhere from dozens to hundreds of acronyms that a website owner should know. SEO is the most well-known. Good Search Engine Optimization enables potential customers to find your site. One acronym sometimes overlooked but just as important is CTA: Call to Action. Once a prospect has […]
Keep Reading
Should your website use a site search? In most cases, the answer will be yes, but it really depends on the size of your site and what your company’s goals are. If you have an e-commerce website, a site search is a must-have. Likewise, if your website depends on advertising and has voluminous amounts of […]
Keep Reading
Everyone is familiar with pay per click and how best to use it, right? Not exactly. While most people involved in digital marketing know about PPC, they don’t always know how to get the best return on investment from the ads. The idea is to take in more money from the pay per click ads […]
Keep Reading
It is all too easy to only concentrate on the technical aspects of Search Engine Optimization. Am I using my keywords efficiently? Are my web pages formatted correctly? Have the images on my site been appropriately tagged? These are all critical concerns to be sure, but there is another aspect of SEO that often goes […]
Keep Reading
You may know about SEO (search engine optimization) and your website loads lightning fast. Your site may have graphics and language all reflect your company’s brand, but all of that doesn’t matter if your goal of conversions is not met. Perhaps you are a company owner and are hands off with your website, but it […]
Keep Reading
If you are new to Search Engine Optimization (SEO), or just need a refresher, it is imperative you understand how to choose the right keywords to draw potential customers to your website. Let’s take a closer look at SEO and how it can work to your company’s advantage. What is SEO? Search Engine Optimization (SEO) […]
Keep Reading