A quick Google search will show that there are anywhere from dozens to hundreds of acronyms that a website owner should know. SEO is the most well-known. Good Search Engine Optimization enables potential customers to find your site. One acronym sometimes overlooked but just as important is CTA: Call to Action. Once a prospect has […]
Keep Reading
Should your website use a site search? In most cases, the answer will be yes, but it really depends on the size of your site and what your company’s goals are. If you have an e-commerce website, a site search is a must-have. Likewise, if your website depends on advertising and has voluminous amounts of […]
Keep Reading
Everyone is familiar with pay per click and how best to use it, right? Not exactly. While most people involved in digital marketing know about PPC, they don’t always know how to get the best return on investment from the ads. The idea is to take in more money from the pay per click ads […]
Keep Reading
It is all too easy to only concentrate on the technical aspects of Search Engine Optimization. Am I using my keywords efficiently? Are my web pages formatted correctly? Have the images on my site been appropriately tagged? These are all critical concerns to be sure, but there is another aspect of SEO that often goes […]
Keep Reading
You may know about SEO (search engine optimization) and your website loads lightning fast. Your site may have graphics and language all reflect your company’s brand, but all of that doesn’t matter if your goal of conversions is not met. Perhaps you are a company owner and are hands off with your website, but it […]
Keep Reading
If you are new to Search Engine Optimization (SEO), or just need a refresher, it is imperative you understand how to choose the right keywords to draw potential customers to your website. Let’s take a closer look at SEO and how it can work to your company’s advantage. What is SEO? Search Engine Optimization (SEO) […]
Keep Reading
Your company has invested employee man hours and money into ensuring that its website has both engaging content and vibrant, attention-grabbing graphics. , and you expect great results. All of the work you placed into your site will be for nothing if it doesn’t load quickly enough. We live in an age where user attention […]
Keep Reading
Your company has set out on an extensive marketing campaign across several media platforms including search engine ads. Time and careful consideration has gone into the content of the pay per click (PPC) ads you are going to be using, but has enough thought been put into how effective they will be on mobile devices? […]
Keep Reading
Your company’s site is on WordPress, and you have multiple social media accounts. We’ll assume you already understand that WordPress is the way of the future due to its functionality you also realize that social media marketing is a permanent fixture in the inbound marketing world. Even if you think you have done enough to […]
Keep Reading
If anyone has been following this blog for any length of time, you know I like to share my knowledge. So a few years back, I did a “Lunch & Learn” workshop for a local business networking group on the subject of Google Analytics. Fast forward a few years, I was asked to do a […]
Keep Reading