When your website receives a click from a user on Google, it is essentially receiving a vote in favor of being ranked higher. The ranking you receive from Google Ad determines where your ad will be seen in user searches. There is a possibility the ad may not be seen at all if your ranking […]
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You may be a company that only needed one URL, but over time your company experienced rapid growth and your website has grown in proportion. Now you are stuck with a jumble of missing posts, phantom pages, and multiple URLs to untangle and organize. You may ask yourself where do you begin to unravel the […]
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Social Media plays a key part in cultivating new prospects from your target market. It allows a company to interact with customers directly or through paid ads. When used correctly profile pages and pay per click ads can have a significant impact on reaching a desired demographic. Facebook continues to be the top social media […]
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In this era of branding, websites depend on sleek fluid graphics to hold the attention of users with only a modicum of patience. Yet there are websites that are decades old and have the same bland, unexciting graphics. Why have these websites persisted and flourished for so long, while a long list of others have […]
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People say “Google it” for a good reason, search engines like Google and Bing are the standard way for most people on the planet to find information. With smart phones, tablets, smart watches, laptops, and yes- PCs there are multitude of ways to access search engines; that is why keyword research matters. You want to […]
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WordPress has become a juggernaut on par with other internet giants like Google and Facebook while it shows no sign of slowing down. Even with its growth, it is still seen by many as just a blogging tool. True, WordPress did begin humbly as a platform for bloggers, but its functionality has vastly expanded since […]
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When you pay for an ad you want a healthy return on investment. But are you getting the most you can out of your ad? Here are some suggestions for creating ad text that will be a hit with both customers and Google bots. Follow Google’s Guidelines for Punctuation If you want your ad text […]
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E-commerce in its current form has been around since the mid-1990s, and since there are few that survived that initial flurry of dot-coms, Amazon being the only survivor. Since then the growth of e-commerce has been exponential. E-commerce now accounts for billions of dollars in revenue. Why have some websites thrived while others have fallen […]
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Your efforts to improve your SEO may not have gone as planned. Your company is no higher on Google or Bing than before you started using SEO keywords. That may leave you scratching your head and wondering what you can do to improve your SERP (Search Engine Results Page) rankings. A proven method you may […]
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WordPress, once just a humble blogging platform has grown exponentially. As far as Content Management Systems (CMS) go, it is now the eight-hundred pound gorilla of the internet. Out of the millions of CMS websites on the planet, WordPress now powers over half of them. Many of the most prominent websites such as The Walt […]
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