If you have a limited advertising budget, you may want to consider focusing on inbound rather than outbound marketing. Following are the pros and cons of this form of advertising as well as a heads-up on what to expect from a successful inbound marketing campaign. The Pros Inbound marketing is much more affordable than other […]
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Tens of millions of people use a mobile device to access the internet and that number is growing exponentially every single day. In fact, Google is even predicting that mobile phone searches will soon be more commonplace than desktop ones. Given this fact, you will likely want to look at how your website is doing […]
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With the support from our community and neighbors, we successfully kicked off our holiday toy drive to benefit the Marine’s Toys For Tots Foundation last Friday night. From the Marine Corps website, “The primary goal of the Toys For Tots campaign is to deliver, through a shiny new toy at Christmas, a message of hope […]
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Inbound marketing is a force not to be ignored. Inbound marketing offers companies an opportunity to increase web traffic, customer acquisition, and a great return on investment. Inbound marketing takes advantage of those people who are already searching for a product and puts your name in front of them. What is the fastest way anyone […]
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Marketing gets complicated. We understand that you get overwhelmed, trying to stay up with the newest marketing techniques. One way you can keep your business vibrant is to publish regular, unique content on your site that drives traffic organically to the products or services you have to sell. The internet is always changing. When you […]
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To understand why inbound marketing is so effective, it is important to know a bit about how it works. Following are the three basics of inbound marketing. (Inbound Marketing Vs. Outbound Marketing) Getting the Right Traffic Your site needs to have content that will appeal to your target demographic. You need to choose which keywords […]
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MosierData is excited to announce that we will be kicking off our holiday toy drive to benefit the Marine Toys for Tots Foundation tomorrow night at Lakeland’s 1st Friday celebration. Through this partnership, children in need will receive gifts to unwrap on Christmas morning. From the Marine Corps website, “The primary goal of the Toys […]
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One of the worst mistakes that you can make in marketing: focusing on the details. What you need to focus on in marketing is emotion, experience, feeling. Even when the statistics are on your side, you focus on feeling, not fact. You sell health food by showing strong, healthy people of all ages running through […]
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An old hypnotist trick: when developing a rapport, adjust the tone of your voice slightly towards your subject’s. Some hypnotists take it further, copying body language and other cues. This can help to make the subject comfortable and more suggestible. Marketing isn’t exactly hypnotism, but there’s some overlap between the two fields. Ultimately what we’re trying to […]
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Nothing turns buyers off more than visiting a business and being pounced on by hungry salespeople trying to bully them into buying their products. Times have changed, my friend. No longer are customers responsive to the in-you-face marketing tactics of yesteryear, they prefer a gentler approach, which is why lead nurturing is so valuable. How […]
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