The more thing change, the more they stay the same. Although Google has made its searches more content focused and uses more evergreen sites, the searches still are dependent on keywords. With that being said, the focus on keywords will change with semantic searches. In order to understand how semantic searches will affect your company’s […]
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The way customers identify with a company has changed dramatically over the last two decades. It used to be that the quality of a product was the most important to a customer; today, image and identity are nearly as important. It is crucial to understand that fact and how it relates to social media. It […]
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If you are like 75 million-plus websites, then you are using WordPress for your company’s site. WordPress is highly versatile, allowing for customization through scalability and plugins; its no wonder so many companies use it. It also stands to reason that the WooCommerce plugin for WordPress is the most widely used e-commerce platform. If you […]
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Sometimes a trend emerges and disappears quickly in web design, but a few of those trends should never have gone away. The use of gradients in web design is getting another look from web designers with good reason. Here are several reasons gradients are making a comeback and why your company should consider using them. […]
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Has your company’s pay per click (PPC) campaign not measured up to what you thought it would? Have you sunk a sizable portion of your marketing budget into bids so that your ad is guaranteed to be seen by potential customers, but you are still not getting the results that justify the amount you have […]
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When designing a website, it is easy to get caught up in using new and splashy graphics or trying to fix problems in the last iteration of your website. It is that kind of narrow focus that can lead to user dissatisfaction. Even though you may have known that there was an issue with your […]
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Google rolls out changes to the way the process user searches every few years, these go mostly unnoticed by the public at large, but if you or your company has a vested interest in Search Engine Optimization (SEO), then you should be aware of the impending changes Google plans to make in the user experience. […]
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You probably already understand the importance of having a website for your business. If your company runs through an e-commerce site, then it is vital to have an easy to find website. You may think that you have spent enough time and capital on your company’s web design, but have you really? If the last […]
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Free is always good, right? Not when it comes to a web host. There are a number of reasons that using a free web host is a bad idea, especially if your e-commerce is the bread and butter of your company. The potential savings in using a free web hosting service are dwarfed by the […]
Keep ReadingYour marketing department probably has an SEO expert on staff, or you have hired one to make sure that your company’s website gets consistently high search engine rankings by using the right combination of keywords and content. You’ve made the right investment in SEO, maybe even PPC ads, but those investments won’t yield conversions if […]
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