If your inbound marketing has not been performing the way you expected, even after improvements to your company’s website and an aggressive search engine optimization (SEO) campaign, then pay per click (PPC) advertising could be the push your efforts need to get ahead. If your marketing department has spent any time developing customer profiles and […]
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As 2019 begins to wind down, it’s a good idea for your company’s web design to start to look at what is on the horizon. How long has it been since you updated your site’s design? If it’s been a few years, perhaps the best place to start is to understand the elements of modern […]
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You are probably familiar with networking to find advance your career or to find a job after being let go by your employer, but did you realize that your network of friends and associates can drive traffic to your website? Think about the number of potential customers that you come into contact with at events […]
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Maybe you have been updating your website every few years, using the same platform that you have been since your company put up a website. By tweaking a thing here and there, you are not getting the most out of your website, especially if it is an e-commerce site. Here are some reasons why it […]
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The more thing change, the more they stay the same. Although Google has made its searches more content focused and uses more evergreen sites, the searches still are dependent on keywords. With that being said, the focus on keywords will change with semantic searches. In order to understand how semantic searches will affect your company’s […]
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The way customers identify with a company has changed dramatically over the last two decades. It used to be that the quality of a product was the most important to a customer; today, image and identity are nearly as important. It is crucial to understand that fact and how it relates to social media. It […]
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If you are like 75 million-plus websites, then you are using WordPress for your company’s site. WordPress is highly versatile, allowing for customization through scalability and plugins; its no wonder so many companies use it. It also stands to reason that the WooCommerce plugin for WordPress is the most widely used e-commerce platform. If you […]
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Sometimes a trend emerges and disappears quickly in web design, but a few of those trends should never have gone away. The use of gradients in web design is getting another look from web designers with good reason. Here are several reasons gradients are making a comeback and why your company should consider using them. […]
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Has your company’s pay per click (PPC) campaign not measured up to what you thought it would? Have you sunk a sizable portion of your marketing budget into bids so that your ad is guaranteed to be seen by potential customers, but you are still not getting the results that justify the amount you have […]
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When designing a website, it is easy to get caught up in using new and splashy graphics or trying to fix problems in the last iteration of your website. It is that kind of narrow focus that can lead to user dissatisfaction. Even though you may have known that there was an issue with your […]
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