In Pay-Per-Click (PPC) advertising, every penny must be accounted for. When it comes to creating effective campaigns, most advertisers invest a majority of their time in researching and selecting relevant keywords and keyword phrases, fine-tuning their bidding process, and developing efficient landing pages. While these are critical components, there is another, often-forgotten element of successful […]
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You might have heard that no one clicks on Google ads and sponsored results, but that would be wrong. Studies continue to show increased importance of PPC and companies jumping to expand their PPC marketing plans. What the User Doesn’t Know… When Wordstream put together an infographic on PPC results, they found that over 64 […]
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Two of the most-talked about ways of building traffic today are PPC (pay per click) ads and social media marketing. However, these two traffic-building methods don’t have to be mutually exclusive. If you are creative in your marketing efforts you can combine your PPC campaign with some social media exposure and get great results. These […]
Keep ReadingPaid search, also called sponsored search or pay-per-click, is purchasing ads on search engines to rank higher and get more traffic. Paid search puts your business name in the top results in searches, produces immediate and consistent traffic, and allows advertisers to brand and easily track their marketing. Understanding paid search will help you develop […]
Keep ReadingIf you’ve realized the importance of PPC adwords and sponsored results, then you are looking for strategies on effective keyword usage. Once you’ve established your PPC marketing budget, you know what you can afford. Here are five points to consider as you get started on choosing your keywords: 1. Be Yourself It might seem redundant, but your […]
Keep ReadingGoogle AdWords allows advertisers and businesses to monitor the performance of ad campaigns and make adjustments as needed. If quality scores are low, then there are specific methods for improving ads and aligning them with marketing objectives. There are multiple reasons why an AdWords quality score may be lacking. Quality Score Deficiencies Google uses standardized criteria […]
Keep ReadingOk, you can move away from the cliff now, please don’t jump! It seems the geniuses at Apple got this upgrade right! Let’s go in reverse to build up to the suspense of what I believe to be the top 5 upgraded features for IOS7. 5. Swipe Down –No more Spotlight – Now all you […]
Keep ReadingYou’ve heard the term “Responsive web design,” and have probably heard that it’s the biggest web design trend of the past few years. All the techno-geeks (including us) are telling you it is something your business can’t afford to ignore and is the secret of successful websites. But.. What is it exactly?? Responsive web design […]
Keep ReadingAt MosierData, we’ve built a solid reputation by working with small businesses to build websites that do more than just provide an online presence. In fact, some of our favorite and most successful projects have been the custom ones – the projects we do for clients that have an idea for an actual web business, […]
Keep ReadingIt’s been a while since we posted about the importance of blogging for business. Even we got a little lax in posting regularly for a while, and believe me we saw a pretty noticeable difference in traffic as a result of it. If you’re not blogging yet, it may seem a bit daunting at first, […]
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