Speed is vital to many things, race cars, fighter jets, track runners, and websites. The relationship of speed to your company’s website is one based on dollars, especially if your company is e-commerce based. As previously stated, a lack of speed kills when it comes to your company’s website. It affects everything from conversions to […]
Keep Reading
If your company is going to expend capital on a PPC or SEO campaign, then it is wise that its website is optimized prior to your marketing department starts to pay for AdWords. Regardless if you’re are a new company or a long-established one, your website needs to hold a user’s attention and guide them […]
Keep Reading
If your company has not redesigned its website for more than five years, then chances are it is probably in need of some changes. As the speed of new technology rollouts continues to increase at a blinding clip, the worse it becomes for a website to remain stagnate. Things related to websites change at an […]
Keep Reading
Your business’ website has to do many things. It needs to provide information about who you are and what you do. In-depth details about your products and offerings should be available. Basic customer service functions are a necessity. Along with these items, your site also has to be designed to generate leads. Potential customers will […]
Keep Reading
If your company sells to a niche group of customers, such as people who eat organic tangerines, then you will want to be sure that your website is tailored to them. When it comes to designing a website for any niche, you will want to start by figuring out who your company is dealing with […]
Keep Reading
The majority of visitors coming to a business’ website for the first time are not likely ready to buy. Instead, these people are probably doing research to see what is available for their particular situation. They are obviously interested in what the site is selling though. Why else would they have gone to it? Remarketing, […]
Keep Reading
Keywords are often the focus of Search Engine Optimization. They are definitely a critical component in helping Google and other search providers understand what your site is all about. However, there are other crucial considerations. Internal links are an essential one. When the Googlebot, sometimes referred to as a spider, crawls your site, it is […]
Keep Reading
WordPress is the most popular Content Management System (CMS) used to build websites. It is estimated that one-third of all sites are powered by the platform. Bigger doesn’t always mean better, though in this case, the reasons to use WordPress are plentiful. Anyone running or planning to launch a website should take the time to […]
Keep Reading
A quick Google search will show that there are anywhere from dozens to hundreds of acronyms that a website owner should know. SEO is the most well-known. Good Search Engine Optimization enables potential customers to find your site. One acronym sometimes overlooked but just as important is CTA: Call to Action. Once a prospect has […]
Keep Reading
Should your website use a site search? In most cases, the answer will be yes, but it really depends on the size of your site and what your company’s goals are. If you have an e-commerce website, a site search is a must-have. Likewise, if your website depends on advertising and has voluminous amounts of […]
Keep Reading