Tips for optimizing a busines-to-busines (B2B) website

file-334656910If your business website is marketing to other businesses rather than individual consumers, then it falls into the “B2B” category. If your website hasn’t been preforming the way you were hoping, there may be a few easy changes you can make to improve your site.

People First

Even if your business is B2B, who ever is looking at your website is a person. Not a company. They may be representing one, but you have to keep in mind that your site must appeal to those who are actually looking at it.

    • Keep your website user friendly. Again, think about what a person would like to see. Cater to the client: focus on giving them what they would want to see. By giving them what they want, you are also letting them know what you have, but in a way where they feel more comfortable.
    • Don’t wait for them to come to you. Put yourself out there. You should have your business everywhere that your clients are, not just Facebook and Twitter. What’s that little white or black rectangle people stare at for five hours a day? Smart phones. You cannot ignore the mobile website. Making your website user friendly means having it available on all the devices your clients use. If someone cannot access your website on their phone, or the page is distorted and not formatted correctly for mobile access, game over.
    • Use customer reviews. Remember: real people are the ones looking at your website. They are going to be more interested in reading what other real people have to say about your site, rather than what you say (sorry if that’s a bit of a hit to your ego).

Stay Professional

It’s also important to keep in mind that if your main clients will be businesses rather than consumers, the audience that views your website will be more critical than a typical consumer. So as a B2B website, it is especially important that you stay on top of your site, update it often and don’t let it go stale.

Lately, we have noticed a large increase in requests for quotes for B2B websites. As we put more and more of them online, I am sure we will be writing about new, fresh, and more effective approaches on how to make your B2B website better.

Don’t know where to start? We can help! (Sorry, but yes that was another shameless plug)

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About the Author

Though his chief ambition is to one day control the entire Internet, Jim busies himself in the meantime running our little web development and marketing agency. He's a certified super nerd who ranks coding in old, outdated languages and watching Star Trek reruns just a bit too high on his list of fun things to do. Outside of work, Jim enjoys Hockey (Tampa Bay Lighning, to be specific), more genres of music than most people realize exist, riding his Harley (he calls it "two wheel therapy") and exploring the world through travel.