All Posts by Jim Mosier

Top 10 Business Books From 2014

2014 was a banner year for business books. The best ones — those that need a place of honor in every savvy business owner’s top drawer — were not the typical how-to business books though. 1. The Art of Tinkering : Authors Karen Wilkinson and Mike Petrich give us a glimpse of the behind-the-scenes lives of over […]

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2015: Market Your Small Business For Success

Now that the holidays are out of the way and the parties have stopped, it’s time to take a look back and reflect on all the things that we did right and what we did wrong, this past year. We all want 2015 to be OUR year, right? The year where we become rich and […]

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7 Easy Steps To Protect Your WordPress Business Website

your WordPress Business Website. Since Google changed the criteria for how search results appear, we have compiled seven easy steps to help guarantee your advertisements continue to show without compromising site security. Increase Password Strength Every year, we witness dozens of companies lose proprietary information due to poor password strength. Your password is the initial […]

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4 Surprisingly Simple Tips to Start Your AdWords Campaign

Recent changes to AdWords, are making the small business person’s life easier. We’re here to help you get started on an AdWords campaign with 4 tips so simple even a two-year old could do them (ok, maybe not a two-year old, but close enough). 1. Set your daily budget. AdWords allows you to set a daily budget […]

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Why Your Business Should Be Using Google AdWords?

Google’s successful advertising system better known as “Pay-Per-Click” has proven to work for just about any type of business. Thousands of businesses have found that using Google AdWords has been money and time well spent as it provides measurable R.O.I. Check out this infographic to see some amazing statistics about Google AdWords.

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Pay Per Click and SEO For Your Business After 2014

Search engine optimization (SEO) and pay per click (PPC) have rapidly developed over the past decade. Many wonder what is in store for the future. SEO has become increasingly important over time and its fate will be intertwined with the dynamics of search algorithms. As search engines do more to educate both clients and their […]

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4 Reasons Google AdWords Can Stop Your Marketing Frustration

Image Source If you’re a small business owner who employs few to no employees except yourself, running a marketing campaign can be intimidating. And when you throw online marketing into the mix, with acronyms like PPC and SEO, your first instinct may be to bury your head in the sand and hide from technology. We’re here […]

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Calculating the Actual Cost-Per-Click for Google Adwords

The cost for Google Adwords comes from a formula based on three things, 1) the maximum amount of a bid  for an ad in comparison with other bidders; 2) the ad’s quality score, and; 3) the ad rank. Advertisers maximize exposure and minimize cost by understanding the dynamics of how the Google Adwords rate is […]

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First Friday Tablet Raffle To Benefit Toys For Tots

With the support from our community and neighbors, we have had GREAT success this holiday season with  our toy drive to benefit the Marine’s Toys For Tots Foundation. We’re pretty sure that we not only met our goal of 250 toys, but exceed it as well! We greatly appreciate everybody who came out to our booth […]

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How To Measure Engagement with ShareThis

Image Source Using ShareThis social media buttons is a fast and simple way to start to measure engagement on your company website and blog. What Is ShareThis?  ShareThis social media buttons help you measure engagement by allowing you to track how many of your readers are sharing your content and which sharing methods they are using (email, Twitter, etc.). How Does […]

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