You probably already know that social media has been taking on an increasingly important role in business marketing strategies in recent years, but you may not know exactly why. Social media is important to even small businesses in several different ways, but the main one is that today’s consumer doesn’t respond well to traditional marketing […]
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2014 was a banner year for business books. The best ones — those that need a place of honor in every savvy business owner’s top drawer — were not the typical how-to business books though. 1. The Art of Tinkering : Authors Karen Wilkinson and Mike Petrich give us a glimpse of the behind-the-scenes lives of over […]
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Now that the holidays are out of the way and the parties have stopped, it’s time to take a look back and reflect on all the things that we did right and what we did wrong, this past year. We all want 2015 to be OUR year, right? The year where we become rich and […]
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your WordPress Business Website. Since Google changed the criteria for how search results appear, we have compiled seven easy steps to help guarantee your advertisements continue to show without compromising site security. Increase Password Strength Every year, we witness dozens of companies lose proprietary information due to poor password strength. Your password is the initial […]
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Recent changes to AdWords, are making the small business person’s life easier. We’re here to help you get started on an AdWords campaign with 4 tips so simple even a two-year old could do them (ok, maybe not a two-year old, but close enough). 1. Set your daily budget. AdWords allows you to set a daily budget […]
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Google’s successful advertising system better known as “Pay-Per-Click” has proven to work for just about any type of business. Thousands of businesses have found that using Google AdWords has been money and time well spent as it provides measurable R.O.I. Check out this infographic to see some amazing statistics about Google AdWords.
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Search engine optimization (SEO) and pay per click (PPC) have rapidly developed over the past decade. Many wonder what is in store for the future. SEO has become increasingly important over time and its fate will be intertwined with the dynamics of search algorithms. As search engines do more to educate both clients and their […]
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Image Source If you’re a small business owner who employs few to no employees except yourself, running a marketing campaign can be intimidating. And when you throw online marketing into the mix, with acronyms like PPC and SEO, your first instinct may be to bury your head in the sand and hide from technology. We’re here […]
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The cost for Google Adwords comes from a formula based on three things, 1) the maximum amount of a bid for an ad in comparison with other bidders; 2) the ad’s quality score, and; 3) the ad rank. Advertisers maximize exposure and minimize cost by understanding the dynamics of how the Google Adwords rate is […]
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With the support from our community and neighbors, we have had GREAT success this holiday season with our toy drive to benefit the Marine’s Toys For Tots Foundation. We’re pretty sure that we not only met our goal of 250 toys, but exceed it as well! We greatly appreciate everybody who came out to our booth […]
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