One of the worst mistakes that you can make in marketing: focusing on the details. What you need to focus on in marketing is emotion, experience, feeling. Even when the statistics are on your side, you focus on feeling, not fact. You sell health food by showing strong, healthy people of all ages running through […]
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An old hypnotist trick: when developing a rapport, adjust the tone of your voice slightly towards your subject’s. Some hypnotists take it further, copying body language and other cues. This can help to make the subject comfortable and more suggestible. Marketing isn’t exactly hypnotism, but there’s some overlap between the two fields. Ultimately what we’re trying to […]
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Nothing turns buyers off more than visiting a business and being pounced on by hungry salespeople trying to bully them into buying their products. Times have changed, my friend. No longer are customers responsive to the in-you-face marketing tactics of yesteryear, they prefer a gentler approach, which is why lead nurturing is so valuable. How […]
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If you’re a savvy businessperson, you already know that quality content is what drives readers to click on your blogs and websites. After spending months, even years filling your site with valuable content, you want to do everything you can to get the most mileage from it. An ideal way to accomplish this is to […]
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Anyone in charge of a small business should make use of inbound marketing efforts in their quest to find new customers. Inbound marketing pulls in customers while outbound marketing methods push products and services onto audiences that might not even be interested. Simply put, inbound marketing is a subtle and friendly way to make inroads […]
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Too Much Self-Promotion, Not Enough Relationship Building Image source Many online marketers make the mistake of thinking that the majority of their online marketing efforts should be focused on promoting their product or service. However, this is not the case. When you are implementing an effective online marketing strategy, you must remember that it’s all about […]
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Did you know that 77% of consumers today read blogs? If your company isn’t creating custom content, you’re missing out on chances to connect with your future customers. 42% of organizations have gained customer through blogging, making it a crucial part of an inbound marketing strategy. IB2B organizations can benefit significantly from a sound corporate […]
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Does your website have a responsive web design? If not, you’re losing money. As we come to rely on smartphones, tablets, and mobiles to perform our browsing and shopping tasks online more and more, one thing is becoming clear for businesses: having an intuitive website that renders perfectly across all devices and platforms is extremely […]
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Photo Credit “Social Media Apps” So you’re finally ready to begin your online marketing efforts. You have hashed out your strategy and identified your target audience. When it’s time to start engaging with your audience, there are a few things you will need to keep in mind. One on One Relationships When you use social media […]
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Websites are nothing more than an attraction that people visit and engage with. Business owners get frustrated with their website and are always battling to get traffic. Once they get the traffic they struggle to keep and engage their audience. Bounce rates sneak into the 80 and 90 percent mark and length of stay is […]
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