Are you a marketing professional, business owner or maybe you fall somewhere in between. In today’s world its possible you wear many hats, manage a slew of different projects, online marketing campaigns, social media accounts, email marketing campaigns, etc. (Did you tweet yet today? Respond to all those blog comments? Remember your 3pm meeting? And […]
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Consumers in the modern world are tired of having marketing messages shoved in their faces at every turn. They want to explore their options, research potential solutions, get feedback from peers and family, then when they are ready; contact you to discuss your offering in more detail. Ready to have your traditional marketing flipped on its […]
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Baby Boomers, Generation X, Millennials…all these generations are characterized by one thing, their age group. Now meet Generation C, the first generation to be identified by lifestyle. In case you were wondering the C stands for connected. Connected by what; laptops, tablets, smartphones, apps, social media, smart watches and more! Want Their Attention? Get Connected! […]
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When making decisions about the overall content and look of your website, the perfect combination of details never comes together over night. One way clever marketers can evaluate the effectiveness of their site’s appearance is to use what is known as a “split test.” Instead of simply guessing which color, font, image, or description makes […]
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Buyer personas are growing more common as a way for companies to make marketing decisions and use targeted ads, but many business owners do not know what personas are or how they can be used. Buyer Personas: Definitions A buyer persona is a digital representation of a buyer created from gleaning information about their buying […]
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Google supports a shocking 3.5 Billion searches everyday! Staying relevant in the 21st century means a having an online presence via a website, social media, blogs, and even review sites like yelp! If you’re not partaking in online marketing you are already falling behind your competitors, even at the local level. But what if you […]
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Pay per click is becoming more interesting every day – here are 7 Exciting Developments that are happening now! 1. Better Semantic Search Tools:Semantic searches are growing from a niche to the norm in PPC strategies. Semantic searches value user sentiment that traditional keyword strategies could not grasp. Using these tools requires a new understanding of […]
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You might not need a total redesign from the ground up in order to improve your website. Here are seven simple changes that make a world of difference. Streamline Your Landing Pages When you hit a landing page and you see a big wall of text staring back at you, what do you do? Skim […]
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WordPress is one of the most popular and highly recommended Content Management Systems online. What started out as a blogging platform, is now one of the most dynamic and user friendly ways to run a website for companies of every size. Because it’s a versatile platform, we find there are a lot of options that […]
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Used the right way, Google Ad Words can boost traffic and raise your conversion rate. If you are getting the right ad in front of the right customer at the right time, you’ll see consistent results. Setting up all those “rights” takes some time, effort and tweaking – and you’ll need to avoid these […]
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