When your website receives a click from a user on Google, it is essentially receiving a vote in favor of being ranked higher. The ranking you receive from Google Ad determines where your ad will be seen in user searches. There is a possibility the ad may not be seen at all if your ranking […]
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When you pay for an ad you want a healthy return on investment. But are you getting the most you can out of your ad? Here are some suggestions for creating ad text that will be a hit with both customers and Google bots. Follow Google’s Guidelines for Punctuation If you want your ad text […]
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Your pay per click (PPC) campaign may be going well, but is it going well enough? There are a few details you may not have considered when devising your PPC campaign, these overlooked details are the difference between reaching a few potential customers, and having likely potential customers find exactly one of the goods or […]
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Pay Per Click ads (PPC) can be a great way to drive traffic to your website and attract new customers, but it needs an effective headline in order to be a success. When you use PPC ads on a search engine, or in social media, it has to compete with everything else demanding the user’s […]
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Webinars have taken the world of business to business marketing by storm. Webinars are a potential lead generating platform that has been adopted by many businesses to amass converting clients for their business. However, I am pretty sure that am not the only one confused that the webinar statistics are overrated. Do not get me […]
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Many of our inbound marketing clients view pay-per-click (PPC) as the silver bullet they’ve been searching for (no pun intended) for years. Buy some Google ads and wait for the leads to come pouring in. Nothing could be further from the truth. Here’s what to expect from pay-per-click and organic search as well as how to […]
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For small business owners, the goal is to cut costs while maximizing the profit as much as they can. Being aware of this when choosing a cost-effective method of marketing is crucial. Pay per click or PPC advertising can be an expense instead of a marketing investment. Inbound marketing can easily take its place and […]
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