When you pay for an ad you want a healthy return on investment. But are you getting the most you can out of your ad? Here are some suggestions for creating ad text that will be a hit with both customers and Google bots. Follow Google’s Guidelines for Punctuation If you want your ad text […]
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E-commerce in its current form has been around since the mid-1990s, and since there are few that survived that initial flurry of dot-coms, Amazon being the only survivor. Since then the growth of e-commerce has been exponential. E-commerce now accounts for billions of dollars in revenue. Why have some websites thrived while others have fallen […]
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Your efforts to improve your SEO may not have gone as planned. Your company is no higher on Google or Bing than before you started using SEO keywords. That may leave you scratching your head and wondering what you can do to improve your SERP (Search Engine Results Page) rankings. A proven method you may […]
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WordPress, once just a humble blogging platform has grown exponentially. As far as Content Management Systems (CMS) go, it is now the eight-hundred pound gorilla of the internet. Out of the millions of CMS websites on the planet, WordPress now powers over half of them. Many of the most prominent websites such as The Walt […]
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Your pay per click (PPC) campaign may be going well, but is it going well enough? There are a few details you may not have considered when devising your PPC campaign, these overlooked details are the difference between reaching a few potential customers, and having likely potential customers find exactly one of the goods or […]
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How is your contact page? Does it command customer attention, or is it just text and a field to type a message? Customers click on the contact us link when there’re interested in your company, that’s why you should have an impressive contact us page. Let’s look at some amazing contact us pages as an […]
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Your company puts time and effort in your SEO strategy, but how effective is it? You know it’s vital to your business to have a high ranking among search engines like Google and Bing, but how do you get there? Do you really know if your SEO strategy is working? If the answer is “I […]
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After putting in time crafting the perfect SEO phrases to drive traffic to your website, you find that your numbers did not improve as much as you expected. After weeks of investigating the mystery you are still baffled by what went wrong. Take heart, its not your keywords that caused the problem, but your choice […]
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Pay Per Click ads (PPC) can be a great way to drive traffic to your website and attract new customers, but it needs an effective headline in order to be a success. When you use PPC ads on a search engine, or in social media, it has to compete with everything else demanding the user’s […]
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It is vital that your website’s homepage acts as an off-ramp from the greater internet, directly to what you are trying to convey about your brand. You must ensure a seamless transition from the web to an area that enhances your brand. After all, your brand says everything you want the public to know about […]
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