Consumers are currently bombarded by ads on a daily basis. As a result of the onslaught, they are accustomed to ignoring emails, cold calls, banner ads, video spots, online pop-ups, and other forms of outbound marketing. Inbound marketing, on the other hand, targets customers already actively looking for what your company has to offer. Social […]
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Creating business leads is vital for your small business, and promoting products and services need n’t adhere to outbound business plans. When generating leads, fishing “where fish are available” is a commonality between successful industry leaders, and aspiring businesses might be forgoing a major component of business: Selling. Additional Subscribers Many businesses fail to realize […]
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Launching and maintaining a website is essential for your business. As phone books are essentially extinct as most individuals now obtain vital information through the Internet, your website becomes the best way to draw in possible customers. Now, if you do not have tens of thousands of dollars to pay a high-end Web designer, yet […]
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With today’s internet connected society, a good website is vital to a new business! There’s already so much to do as a small business owner, but you keep hearing how important having a good website is from your customers and other entrepreneurs in the area. How do you know that it’s time to invest in […]
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As a small business owner, you need to be up to speed on the importance of high quality web design and development, and how to effectively utilize your website as a marketing tool. Without that business savvy, you might fall prey to the following six myths about getting found locally as a small business. 1. […]
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You have a small business and maybe you have a website. It may be a website that was built by a cousin, employee or a friend. Perhaps you are starting a new business and need some help sorting through this new maze of online marketing tactics and terms. Yes, things have changed quickly. Search Engine […]
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When it comes to designing a website, things can get expensive very quickly. There are a few different tips you can employ however to keep cost low but quality high. Here are five tips for a cost effective web design: 1. Know What You Want- if you are employing a second designer, know what you […]
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What is Linkedin? LinkedIn is the world’s largest professional network with over 300 MILLION subscribers. LinkedIn is a free networking platform that allows you to stay connected with other professionals, find new business opportunities, and always be current with the latest news and trends. It allows you to stay connected and be inspired, so you […]
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Email open rates can be alarmingly low for many companies, meaning this could be a hurdle your small business as well. That’s why we have compiled a list of 10 tips for getting the most out of your e-mail marketing campaign. 1. Quality over Quantity Be strategic about the kind of subscribers you have. Don’t just add someone to […]
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Knowing how to market to your ideal client is the fastest and best way to get your company off to a great start. Owning, operating, and creating a small business is difficult enough without the right information to make it successful. Creating a buyer persona is one way to get in touch with the right […]
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