Pay per click is becoming more interesting every day – here are 7 Exciting Developments that are happening now! 1. Better Semantic Search Tools:Semantic searches are growing from a niche to the norm in PPC strategies. Semantic searches value user sentiment that traditional keyword strategies could not grasp. Using these tools requires a new understanding of […]
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You might not need a total redesign from the ground up in order to improve your website. Here are seven simple changes that make a world of difference. Streamline Your Landing Pages When you hit a landing page and you see a big wall of text staring back at you, what do you do? Skim […]
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WordPress is one of the most popular and highly recommended Content Management Systems online. What started out as a blogging platform, is now one of the most dynamic and user friendly ways to run a website for companies of every size. Because it’s a versatile platform, we find there are a lot of options that […]
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Used the right way, Google Ad Words can boost traffic and raise your conversion rate. If you are getting the right ad in front of the right customer at the right time, you’ll see consistent results. Setting up all those “rights” takes some time, effort and tweaking – and you’ll need to avoid these […]
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Small businesses rely upon many self-service and easy-to-use tools throughout the course of business. However, more businesses want to evolve and move into the digital marketplace without risking loss of efficiency or exponential costs for mass-marketing agencies. In order to help your small business become more efficient, we recommend the use of the following budget-friendly […]
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Selecting the best digital channels for your advertisements will be the greatest choice in your digital marketing strategy. Depending on how you plan to reach customers, choose of one of these 5 top digital channels for marketing your business and increasing new customer acquisition rates. Google AdWords Built on the basis of Search Engine Optimization […]
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Sometimes predictions disappoint, but sometimes reality meets, or even surpasses, the most far-flung predictions for the future. When Isaac Asimov suggested that people would one day have their own pocket-sized devices allowing them to read every book ever published, communicate with one another across thousands of miles in a split second, and even track their […]
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It’s tough enough mastering Google AdWords without being fed a line by people on the internet who aren’t quite sure what they’re talking about. Here are 13 myths about Google AdWords that it’s time to chuck in the trash: AdWords is an Auction Bidding the highest PPC is not the only way to “win” at […]
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Sometimes navigating through the templates available for WordPress can be confusing. Here are some good, bad and ugly ideas to help you select, customize, and construct your WordPress template: The Good Simplicity Works It’s a good idea not to be too ambitious in your WordPress template. This goes for everything from trying to fit too […]
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In the age of digital marketing, using Google AdWords seems confusing and extremely advanced. Howeve r, knowing which tools to use can make the difference between a lost expense and large new customer acquisition rates. Take advantage of the following AdWords features for improving your digital marketing campaigns. Share Your Library You can share your […]
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